admin The year 2020 is rife with futuristic technological advancements – Artificial Intelligence, marketing driven by data, machine learning, Social Media, among other things. Digital commerce is on the rise, growing strong each passing day, which opens up gates to new paths such as mobile, programming, analytics, data management, and more. With new tools and technologies emerging every year, marketers can choose from a plethora of options across digital marketing to connect to a new audience and promote their products.
Vision Into Reality
This is where H2O.ai comes in. The company offers open source deep learning platform for applications and data products, as well as provides marketing mix modeling, risk and fraud analysis, advertising technology, and customer intelligence solutions. They offer a full suite of products designed to make it easy for every user and every enterprise to accelerate adoption of Machine Learning and AI. H2O.ai serves customers in the State of California.
H2O is a gladiator in the data driven modern world that has reshaped the data science functionalities – Ingrid Burton
With a mission to democratize AI for everyone, H2O is currently the leading AI cloud company. The people at H2O believe that AI is not just an idea. It is a movement. And that means that it requires action. The company started out as a group of individuals with a similar mindset of serving the open source community. Their motivating factor is the idea that there should be freedom around the creation and use of AI. Adopting this as one of their core values, H2O AI empowers the community to develop and use AI. They are also driven by the belief that there should be no restrictions in innovation. The language of the universe is Math, and it should be accessible to people with a variety of skill sets and experiences. Their efforts have led them to build AI that builds AI! Their close work with the community also means that the company is very empathetic. If their client needs an additional feature or functionality, H2O will do everything in their power to get it done. For them, the success of their client is paramount. Ultimately, their goal is to use their knowledge and experience for good, as this ensures responsible development and model transparency. They are on the constant look out for opportunities in communities where a positive impact with AI could be made. Their mission and their core values have made them successful in the AI space.
Excelsior
The success of H2O AI did not happen overnight. The leadership worked hard to get H2O AI to where they are now. Among them was Ingrid Burton, who served as the CMO at the company. She helped the company succeed, with flying colors. At H2O AI, Ingrid lead the global marketing team that included communications, integrated, demand generation, community, field, partner and product marketing functions. With several decades of experience under her belt, Ingrid was able to lead global marketing teams to build brands, create demand, and engage and grow communities. She also served as an independent director on the Aerohive board. Their ambitious vision to make all software and hardware intelligent and to make AI accessible to everyone will get a shot in the arm with Ingrid’s marketing and revenue machine.
It is essential for a leader to understand his/her role and especially as a CMO it is vital to broaden the prospects with the new age technology – Ingrid Burton
Glimpse Of The CMO
A developer early in her career, Ingrid holds a BA in Math with a concentration in Computer Science from San Jose State University. Before H2O AI, Ingrid had served in this capacity in other organizations. She has headed global marketing teams to not only help them build brands, but also develop demand and grow developer communities. She has assisted many startups as a brand and demand expert. Burton served as the CMO at Hortonworks, where she drove a brand and marketing transformation, and also developed ecosystem programs to further enable the growth of the company. Prior to that, Burton was the co-creator of the Cloud strategy at SAP, where she headed HANA and Analytics marketing. She also commandeered outreach for developers. Before that, she was also the CMO at Silver Spring Networks and Plantronics. She has also spent 20 years at Sun Microsystems as the head of marketing of the company and was at the helm of Java marketing to nurture a Java developer community, led open source endeavors, and drove several strategic and product initiatives.
H2O AI continues to accelerate with significant commercial expansion and has strengthened its position as a thought leader and innovator. The products of H2O AI are used by 222 of the Fortune 500, 129,000 data scientists and 12,600 organizations around the world. In November 2017, H2O AI raised a whopping $40 million Series C round led by Wells Fargo and NVIDIA. The H2O AI Cloud, enables businesses, government entities, nonprofits and academic institutions to make, operate and innovate with AI to accelerate responsible innovation and push the boundaries of what is possible with artificial intelligence.
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