admin Achieving the coveted ‘Brand of the Year’ title is not an easy task. It takes courage along with unremitting willpower to pioneer the path of success while simultaneously introspecting for positive changes. Harcourts Beverly Hills is one such rare gem that has mastered this process like a pro, pioneering unforeseen changes in the global real estate market.
Guiding Principles
Harcourts has attained market distinction by offering customers an unequaled level of personalized services. By specializing in Residential auction sales with fully branded agents who ‘Bleed Blue’, Harcourts has initiated a new approach towards real estate. The diligent approach of the brand has made it the preferred destination for a full range of real estate services. Harcourts privileges the values of integrity and transparency to deliver an excellent customer service experience to its clients. The ‘people-first’ temperament of the brand has infused an unparalleled level of magnanimity into its offerings.
Harcourts Beverly Hills believes in pioneering inventive real estate practices by basing its operations on a set of core values. Integrity and transparency are built into the operational matrix of the firm. It is guided by a righteous outlook and unending courage to achieve the best for its clients. The team believes in transforming these core values into actions through its daily operations.
Our values drive our formula of success. Without the foundational guidance of our values, we couldn’t have achieved the success we have today. They are entrenched in the way Harcourts operates – Alex Duk
Creating a Global Sphere of Influence
With its brilliant services and unmatched dedication to customer satisfaction, the brand has expanded its sphere of influence with a thriving International Network. With offices in the U.S, Canada, South Africa, China, Australia, New Zealand, and many other countries, Harcourts has become a real global real estate firm that’s changing the standards of property sales and management, one deal at a time! From its humble beginnings in New Zealand in 1888, today the ever-expanding network of the brand spans across 9 countries, with over 900 offices, making it the fastest-growing real estate brand in the world. Located near the iconic Rodeo Drive, Harcourts Beverly Hills is run by partners Glen & Brooke Coutinho, Alex Duk, Deanna D’Egidio.
The Partners Making the Brand a Global Phenomenon
Alex Duk is the managing partner at Harcourts Beverly Hills. After completing a Bachelor’s and an International Master’s Degree in Business Administration from the University of San Diego, Alex started his career in real estate in 2006. With an extensive experience of more than 12 years in the field of real estate financing, sales, and mortgages, Alex became a part of the Harcourts family in 2015. As one of the founding partners of the Harcourts Beverly Hills office, Alex constantly instrumentalizes his extensive knowledge in the field of real estate and astute organizational skills to bring about operational improvements in the firm. Apart from his impeccable business passion and work ethic, Alex also fosters a love for football and has played for two National Football Championships at the University of Miami.
As an organization, we are dedicated to the holistic success of all those linked to us- our team and our clients. By recognizing the worth of the people located in the center of it all, we keep delivering the best possible services to them. We are guided by the ‘client for life’ philosophy – Glen Coutinho
Deanna D’egidio channels her passion for real estate as a co-founder and partner of the Harcourts Beverly Hills office. Working alongside her life partner, Alex, Deanna believes in going the extra mile to help clients find the best way to achieve their real estate goals. This dynamic duo has worked relentlessly to revolutionize the real estate industry for good. With top-tier sales and investing experience, Deanna specializes in a number of niches including home staging, interior designing, project management, luxury property marketing, home renovations, and others. Deanna’s aesthetic eye and incomparable expertise help in preparing your home for sale. From getting the right staging consultants to having access to the right resources and pricing knowledge, Deanna provides the most optimized guidance to clients. With the efforts of its ingenious team, Harcourts Beverly Hills was awarded the no.1 position in the market and has also recently featured on the Netflix series ‘Selling Sunset’.
My love for real estate, coupled with a strong sense of ethics, and a passion for the people in our work teams, inspires me to constantly grow and learn – Brooke Coutinho
After garnering unparalleled recognition for his impeccable performance in the Australian real estate market, Glen Coutinho has partnered with Harcourts USA in launching Harcourts Beverly Hills. With over 38 years of experience in the field of real estate and innumerable accolades to his name, Glen has recently featured on the American reality series ‘House Hunters International’. While Glen has been recognized as one of the top 10 real estate agents in Australia over the last 10 years, his contribution to the world of realty has also been cognized with accolades like the “Most respected and longest-serving real estate agent” – 2018 M&A World Global Awards; “Sales Director of the Year, Bronze Award” – 2018 International World Stevie Awards; Top 5 in Harcourts USA. Glen has also donned the hat of an author. His book titled ‘The People Lover’ is available on Amazon and all other platforms.
The hard work that I put in is to ensure that the sale is a life changing experience for the client – Deanna D’egidio
Brooke Coutinho has cultivated an interest and passion for the trade under her father, Glen’s incisive guidance. She has worked with her father in the real estate arena for the last 8 years. As a disciplined and hardworking professional, with a double degree from Monash University in Business (Marketing) and Arts (Psychology), she has been in charge of managing clientele, penciling and bidding at live auctions, and learning the nitty-gritty of the trade from the knowledgeable individuals around her. After shifting to the U.S in 2019, Brooke helped establish the Harcourts Beverly Hills office and now works as an official partner in the business. She manages and oversees the working of the staff, their onboarding while also working with Glen to keep the business thriving. Brooke also helps her brothers Mason and Julez- the talented 15 and 17 year old rockstars effectively taking over the musical world. Mason and Julez are managed by Left Lane and are enjoying the success of their hot single ‘Key to My Lock’. Their album ‘Going on 21’ is to follow shortly.
Amenities Offered by the Brand
Some of the services provided by this global real estate brand include:
- Buying Property: With Harcourts’ experienced property consultants, you won’t need to worry about the nuances when buying your first property. Harcourts’ property consultants and its technically-adept system that chaperones them help you through the process of buying a listing, even if you happen to be a seasoned buyer. At Harcourts, the team endeavors to create a solid buyer’s roadmap for its clients to help them navigate through the nitty-gritty of buying a property. From understanding your budgetary threshold to finally moving into your dream home, all are covered under the holistic real estate services provided by this Super Brand.
- Selling Property: Harcourts also believes in crafting a comprehensive seller’s roadmap for its clients preparing to sell their properties. The team helps potential sellers understand their intentions of selling the property to concentrate on the underlying financial and real estate goals of the individual. This helps them formulate a personalized selling plan for the client. Harcourts assists clients in understanding the market, and how to in-turn, optimize their finances by selling at the right time.
- Property Auctions: Harcourts Auctions provides brilliant home auction services for both domestic and international clients. The well-rounded auction services of the brand are designed to sufficiently cater to the needs of the client. No matter what the evaluation of the property you want to auction off, Harcourts Auction services promised an optimized sales experience for you!
Achieving maximum reach through its online portal, Harcourts Beverly Hills has an extensive listing of properties on its website for clients to sift through listings based on their desired locations. Moreover, the firm has also made it easy for clients to get a glimpse of their dream properties by featuring stellar snippet videos of the listings on their site. Clients can thus browse through their videos and get a virtual tour of the properties listed on the Harcourts Beverly Hills site!
Building a Legacy in Beverly Hills
The brand has secured a definitive market position owing to its unique approach. By prioritizing the customer’s needs and demands, and nurturing a relationship of trust and respect with them, the firm has cultivated a market legacy like no other. At Harcourts, all property consultants are holistically trained. Thus, each property consultant leverages not just his/her in-depth professional training when dealing with clients, but also remains committed to fostering a meaningful and genuine relationship with them. This helps craft a lasting relationship with clients that translates into referral-based sales for the firm.
A Novel Growth Philosophy
Becoming the ‘Brand of the Year’ in USA requires a certain kind of growth orientation. This is why Harcourts recognizes that constant growth is the sole avenue to success. The team at the firm annihilates any possibility of stagnation by constantly attempting to improve its services and offerings. Although the legacy of the brand dates back to 1888, the partners believe in focusing on the future. While this legacy inspires them daily, they are more inclined to look onto the future with hope and aspirations of greater success and change. Hence, the firm is led on its quest for unparalleled improvement by constantly seeking out ways of enhancing its systems, training its personnel, and upgrading its services to better serve the clients. Thanks to this growth orientation, Harcourts Beverly Hills has gone from 10 to 75 staff members in the last 12 months. This expanding team helps them better serve their clients.
Harcourts Systems
The unmatched service performance of the firm is a result of its ingenious state-of-the-art systems. Harcourts’ property consultants leverage the myriad boons of this system to deliver top-notch services to clients. Since they have a plethora of research, marketing, and technological tools at their disposal at all times, serving the clients holistically and in the best possible way is hardly a challenge for the team!
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