admin Prada has recently released its most awaited Prada Skin and Prada Colour ranges on 1st of August this year. The products — priced from $50 for lipstick and $360 for face cream — were developed by French conglomerate L’Oréal, which acquired Prada’s fragrance licence, formerly held by Puig, in 2019.
The Italian fashion brand’s skincare consists of all kinds of beauty products, from moisturiser to cleanser. Meanwhile their makeup features bold brown, gold, orange and purple eyeshadows, foundation and matte lipsticks. Both deploy Prada’s signature triangle logo in packaging.
The launch campaign asked shoppers to rethink their relationship with beauty: on Instagram, rollout videos asked questions like “Is brown the new red?” and “Can minimal be maximal?” Prada Beauty worked with makeup artist Lynsey Alexander for physical products and Inès Marzat on virtual product activations.
The venture is not Prada’s first stab at beauty: the label launched its previous range in 2000, and shuttered it shortly after. This time with this launch Prada strives to reach all those interested in makeup and beauty products throughout the world.
Along with Prada’s great fashion, customers can now gift beauty products to their family and loved ones. Prada is definitely stepping into a competitive world but will then survive and grow or will they shatter like before?
Products are available on prada-beauty.com
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