admin Signet Jewelers a household name for diamond jewelry has had amazing holiday sales. This comes after Signet decided to start selling its jewelry online as well. This move of Signet proved highly beneficial, as now it was able to reach more customers.
This gave the customers another channel for reaching the store and buying the products. The team at Signet had worked really hard for the same and since the past few months they had been working to create a digital image for themselves.
As a result, the e-commerce went up a whopping 60% bringing tons of profit for the organization. According to CEO Gina Drosos, in the past year, they had shut down numerous brick and mortar stores and shifted sales online.
Now in the near future, they plan on giving even more impetus to the online world. Not only this, after the results of the holiday season were disclosed the shares of Signet moved about 6%.
Drosos attributes the success of the online portal to the employees who worked really hard to make this a successful venture for the company. They brought in new technology and made sure that everyone was well-versed with it.
The sales for Signet were approximately $1.8 billion only from the holiday season sales. The move to shift online is not just an impromptu one rather it is a part of their well planned Path to Brilliance that aims to transform its business and provide a smooth online shopping experience to all the consumers.
Jewelry in particular is sector that has faced immense difficulty in shifting online since it requires time to create trust in the consumers as considerable amounts of money need to be spent.
Signet has worked on this, and has mainly tried to establish a presence that infuses people with trust and builds a health relationship. They give options of chatting online with hundreds of the sales force so that all queries can be cleared.
The company now looks to broaden its horizons in the online sphere and offer more products as well as have a better analytic hold of the same.
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