admin Three new features are being launched by Google to help the travel industry bounce back from the Covid-19 induced losses. These features will be released under the novel ‘Travel Insights’ tool. They will aid people in making informed decisions about travel and tourism in these uncertain times.
Pandemic Induced Losses
The tourism sector is one of the worst affected industries in the concurrent health crisis. However, as the world tries to reel back to certain semblances of normalcy through International air bubble agreements and with governments subsequently beginning to reduce travel restrictions, Google is making an effort to extend an arm of aid to the struggling tourism industry. The tech giant has recently announced the launch of a new tool tilted ‘Travel Insights’. According to Google’s algorithm the search interest in travel is back up to 50% of its pre-Covid level. Google is using its most valued resource -search data- to help the struggling travel industry with this newly ideated insight platform.
Google made the announcement through a blog post stating, “Today, we’re launching Travel Insights with Google: a website the industry in our region — and ultimately, the rest of the world — can use to understand travel demand and make better-informed decisions. It’s built around three new tools.”
The ‘Travel Insights’ Tool Explained
Google’s Travel Insight will include 3 distinct tools- namely Hotel Insights, Destination Insights, and the Travel Analytics Center. All these tools will be beneficial for both the tourism industry that is trying to recover from the myriad travel restrictions as well as the potential travellers. The ‘Hotel Insights’ tool will aid hotels in refining their marketing. Google’s ‘Destination Insights’ tool offers a glimpse into top sources of demand for locations around the world. The ‘Travel Analytics Center’ tool is only available to Google’s commercial partners in the travel sector. According to Google “It will enable organizations to combine their own Google account data with broader Google demand data and insights, giving them a clearer picture of how to manage their operations and find opportunities to reach potential visitors.”
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