admin On 10 June, during its Worldwide Developers Conference (WWDC), Apple unveiled “Apple Intelligence,” a suite of AI-powered tools embedded in the next-generation platforms: iOS 18 for iPhone, iPadOS 18 for iPad, and macOS Sequoia for Macs.
However, the subsequent headlines focused on Apple’s partnership with OpenAI for integrating ChatGPT into its intelligence suite. This development has sparked curiosity among technology enthusiasts about how the Apple-OpenAI partnership will function, given Apple’s emphasis on privacy in its intelligence systems.
Additionally, there is speculation about potential collaborations with other technology companies like Google to enhance AI capabilities further.
Apple describes its Apple Intelligence as a “personal intelligence system” that integrates generative AI capabilities into iPhones, iPads, and Macs, with a primary focus on user privacy. Apple Intelligence utilises the on-device processing power of M-series Apple Silicon for Macs and iPads and the A17 Pro chip for iPhones.
However, requests for advanced features requiring more processing power are handled in the cloud. For cloud processing, Apple has developed Private Cloud Compute (PCC), which ensures that user data is accessible only to the user and not even to Apple. Apple states in its security blog that once a response to a user’s request is sent, “personal data leaves no trace in the PCC system.”
Apple’s partnership with OpenAI
In an interview with Fast Company, Craig Federighi, Apple Senior Vice President of Software Engineering, explained how OpenAI’s ChatGPT has been integrated into the Apple ecosystem while maintaining user privacy. Federighi clarified that OpenAI’s ChatGPT does not power Apple Intelligence; instead, both systems independently provide AI capabilities on the same device. Apple Intelligence is driven exclusively by Apple’s LLMs and AI models, with no data sent to OpenAI without user permission. For instance, to receive ChatGPT-powered responses through Apple’s voice assistant Siri, users must permit Siri to send a request to ChatGPT.
OpenAI, in a blog post detailing its partnership with Apple, confirmed that requests to ChatGPT from Siri and other Apple AI tools are protected. OpenAI stated that such requests are not stored, and users’ IP addresses are obscured.
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