admin Google is conducting an experiment under the Area 120 projectto combine three important aspects of online shopping into one single platform.
Google is conducting an experiment under the Area 120 project to combine three important aspects of online shopping into one single platform. Right from noticing a product to checking video reviews and going on to even ordering the same product. Google states this new experiment called Shoploop will offer new ways to see new products in a short, entertaining video format.
“The experience on Shoploop is more interactive than just scrolling through images, titles and descriptions on a traditional e-commerce site”,according to Google. All Shoploop videos are shorter than 90 seconds and help discover new products.
According to the company, Shoploopwill also help the user with product reviews.
Once the product is viewed, the buyer can either save the product to purchase it later or click straight to the merchant’s website to finish the purchase process. One can also tracktheirfavoriteShoploop creators and share videos.
In an official blogLax Poojary, General Manager, Shoploop, stated “Currently, we’re focused on content creators, publishers and online store owners in the beauty industry in categories such as makeup, skincare, hair and nails. Our goal is to provide them a platform where they can review and recommend products and help others shop directly from their videos. For example, Jessica, contributing editor at Allure, shows the benefits of using a Mihakka (a face exfoliating tool made with clay from the Atlas mountains in Morocco), and Adeline Koh, owner of handmade skincare company Sabbatical Beauty, highlights the craftsmanship and story behind her products. If you are a content creator or a store owner in any of these product areas, you can apply through our website to be an exclusive Shoploop creator.”
Presently, the application is made for smartphone users and will soon be launched for desktop users too.
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