admin On Monday, Apple unveiled its AI-enhanced iPhone 16, debuting the highly anticipated device shortly after Chinese rival Huawei began receiving orders for its tri-fold phone.
“The next generation of iPhone has been designed for Apple Intelligence from the ground up. It marks the beginning of an exciting new era,” said Chief Executive Tim Cook at the launch event.
With technology companies worldwide racing to integrate AI into their products, smartphones are emerging as a key battleground. Apple is hoping its AI features will attract consumers amid a slowdown in iPhone sales.
Apple Intelligence, the company’s new AI software, aims to enhance the personal assistant Siri and improve features such as object recognition through the phone’s camera.
“Apple Intelligence marks the start of a new era for Siri, making it more natural, contextually relevant, and personalised,” stated Craig Federighi, Apple’s software engineering chief.
A test version of Apple Intelligence will be available in U.S. English next month, with other localized English versions arriving in December. Versions in languages such as Chinese, French, Japanese, and Spanish are expected next year.
The iPhone 16 will feature the new A18 chip, an aluminium back, and a new customizable button for camera controls. The iPhone 16 will start at $799, while the iPhone 16 Plus will start at $899.
Apple also introduced the iPhone 16 Pro and iPhone 16 Pro Max, both made with titanium and featuring the faster A18 Pro chip along with enhanced AI capabilities, such as offering suggestions for more effective photo shoot setups. The iPhone 16 Pro will start at $999, while the iPhone 16 Pro Max begins at $1,199.
On the same day, Huawei’s website reported over 3 million pre-orders for its Z-shaped tri-fold phone, highlighting Huawei’s resilience in the face of U.S. sanctions and its strong competitive position against Apple in China, where consumers are eager for advanced AI features and are willing to invest in them.
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