admin There was a time when diving into gourmet goodness at 30,000 feet was a far-fetched dream. However, Radha Daga’s innovative Triguni Food Pvt. Ltd. has transformed this dream into a reality with lip-smacking dehydrated meals. With over 20 ready-to-eat delicacies, including paneer butter masala, rajma chawal, tamarind rice, and poha, Triguni Food Pvt. Ltd. spearheading the ready-to-eat meal revolution with its innovative and convenient offerings under the banner of Eze Eats by Triguni. Founded in 2011 by the visionary Radha Daga, this culinary powerhouse has not only redefined the concept of on-the-go meals but has also become a testament to the indomitable spirit of entrepreneurship, breaking age stereotypes along the way.
“In the Triguni kitchen, we don’t just preserve meals; we preserve moments. Our dehydrated offerings are more than convenience—they’re a celebration of life’s flavorful milestones” – Radha Daga
The Entrepreneurial Genesis
Triguni Eze Eats emerged from the seasoned mind of Radha Daga, who, at the age of 69, decided to embark on a new culinary journey. Prior to her venture into the food industry, Radha successfully managed Chemise Indus Pvt Ltd., a textile import business founded in 1987 with a focus on empowering women through employment opportunities. However, her childhood dream of working in the food industry lingered.
In 2010, Radha took the leap, starting small in a corner of her clothing factory. With limited resources, she began with just one chef, gradually expanding as she gained confidence in the venture’s potential. Radha’s journey into the food industry wasn’t just a business decision; it was a culmination of patience, trust, and a desire to fulfil her childhood dream.
Innovations and Inspirations
The inspiration for Triguni Eze Eats struck Radha during a trip to the United States. An advertisement for ready-to-eat pasta in a magazine caught her eye, sparking the idea of creating meals that required minimal effort yet delivered maximum flavour. While her initial idea of ready-to-eat idli didn’t materialise, her experimentation with recipes led to the creation of instant hits like lemon rice and biryani.
With a keen eye for quality, taste, and pricing, Triguni Eze Eats currently offers around fifteen food items, available across India with a six-month shelf life. The product range, priced between Rs 80 to Rs 120, caters to diverse tastes and preferences.
Taking Flight
Radha Daga’s unconventional approach to entrepreneurship caught the attention of Indigo Airlines representatives, leading to a groundbreaking contract that saw Triguni Eze Eats biryani becoming a staple on Indigo flights. This collaboration propelled the brand to new heights, with the airline accounting for 85% of Triguni’s overall output. IndiGo’s partnership with Triguni marked a significant milestone, with the airline becoming the first in the world to prepare and serve Eze Eats Instant Biryani and Tamarind Rice in April 2012. This pioneering feat not only garnered attention within the aviation industry but also set the stage for subsequent collaborations with Go Air, Air Costa, and Air Asia. The brand’s innovative spirit continued to shine through with the introduction of travel packs in 2016 and two-product combo packs in 2018.
Navigating Roadblocks
Undoubtedly, Triguni Eze Eats faced challenges, from the impact of demonetisation in 2016 to the pandemic in 2020. The lockdowns and travel restrictions significantly affected sales, with the pre-pandemic turnover of 16 crores dropping to 5 crores in 2020-21. Despite these challenges, Radha Daga’s resilience shone through, and the business began to recover post-December 2020, dispatching nearly a lakh of tubs per week.
“Beyond the bottom line, success is a blend of dreams and dedication. Each ready-to-eat dish we craft tells a story of passion, innovation, and the pursuit of culinary excellence” – Radha Daga
Innovation Beyond Borders
Triguni Food Pvt. Ltd. pioneered the introduction of dehydrated rice-based meals in India. Originally focused on South Indian rice specialties, the brand has evolved to offer a diverse range of products catering to various tastes. The rebranding initiative, transitioning from Triguni Eze Eats to Eze Eats Triguni, signifies the company’s commitment to staying ahead of market trends. The product development ethos, encapsulated in the slogan “Innovations in Food,” emphasises the brand’s eagerness to cater to evolving market preferences. Notable achievements include the successful commercialisation of the world’s first dehydrated Medhu Vada, launched as Rasa Vada in 2016, and the subsequent introduction of Sambar Vada in 2018.
Quality Assurance and Process Excellence
Triguni Eze Eats operates from a state-of-the-art HACCP designed plant, boasting ISO 22000 and FSSC certifications. The meticulous production process, from cooking to dehydration and packaging, ensures uniformity in taste and adherence to the highest quality standards. Stringent quality control measures are applied at every stage, guaranteeing a safe and delightful meal experience with each Triguni Eze Eats product.
Market Presence
Triguni Eze Eats has carved a niche for itself, with a strong retail presence in major metros like Chennai, Delhi, Mumbai, Kolkata, Raipur, and Ranchi. The brand’s products are available in premium supermarkets, making them accessible to discerning customers seeking a delightful and convenient culinary experience.
Triguni Food Pvt. Ltd., through its brand Eze Eats by Triguni, has not only transformed the ready-to-eat meal landscape in India but has also become a symbol of tenacity and innovation. Radha Daga’s journey from the textile industry to the culinary world exemplifies the brand’s commitment to breaking barriers and challenging norms. As Eze Eats Triguni continues to evolve and innovate, it remains a beacon of inspiration for those who dare to dream, showcasing that age is just a number when it comes to turning dreams into reality. In every tub dispatched, Triguni Eze Eats carries not just a meal but a story of entrepreneurial resilience and culinary excellence, making it a standout brand in the culinary landscape of 2023.
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