admin Today, the digital world provides tremendous convenience and can make life easier in many ways. For any business being able to consume Digital Identity data safely, securely and in compliance with all applicable laws is absolutely critical.
But, as consumers become more dependent on technology, it’s important they keep their personal data and online identity as private as possible.
Rob Leslie, Founder & CEO of Sedicii and a serial entrepreneur with a successful track record of establishing and growing businesses to considerable scale, identified the importance of cryptographic digital identity. In 2013 he founded Sedicii using a novel cryptographic protocol known as zero-knowledge proof.
Rob is a World Economic Forum Technology Pioneer for his work on the zero-knowledge proof protocol and has spoken at Davos on cybersecurity, digital identity and other technical issues affecting the world’s economies.
Prior to Sedicii, Rob co-founded Kyckr and he was also part of the original management team in Dell Japan.
Zero-Knowledge Proof Protocol – Transforming how Digital Identity works
Sedicii’s ZKP (Zero-Knowledge Proof) protocol is very innovative which enables its mission to assist organisations and their clients precisely verify sensitive data, like identity, using advanced cryptography. This is what separates Sedicii from all its competitors.
Sedicii has developed and patented various methods of authentication based on the Zero Knowledge Proof Protocol and for collaborative Anti-Money Laundering transaction alerting using Secure Multiparty Computation. It also offers a solution for remote biometric on-boarding for KYC, in addition to the real-time digital identity verification capability.
ZKP ticks all the regulatory compliance boxes for KYC/ AML and privacy. Sedicii is a pioneer in the space of identity verification and management systems; its platform gives the user back control of their personal information.
Absolute Security and Data Integrity for One & All
Sedicii enables governments, organisations, and companies to ensure that their customers are who they say they are and are legally, and for legitimate reasons, using their services. Sedicii covers multiple industries, including financial, legal and accounting, for governance and compliance, travel and health to name but a few and provides assurance that what an organization is doing is compliant and legal, while at the same time preserving the privacy of their client.
Opportunist with a Clear Vision Overcomes Roadblocks
[mks_col] [mks_one_half]Having been involved in three start-ups in the past 15 years, Rob believes that the success of any business is its ability to find a niche in the market place and having a clear vision on how to get there. However, one of the biggest challenges for Sedicii was getting doors and minds to open to the potential and benefits that it can bring to an organisation.
[/mks_one_half] [mks_one_half]Sedicii adheres to the ‘Right To Be Forgotten’ regulation and enables users to continue to consume digital services without sharing or exposing their private data[/mks_one_half] [/mks_col]
Proud Moments
Sedicii has won over 15 awards since 2013. Being named BBVA’s Open Innovation “Fintech for the Future” winner in 2018 and being highlighted as “the start-up with the greatest potential to transform the financial sector in the next ten years” and has brought the company further along the path to achieving its aim of helping businesses and people proved their identities in real-time without compromising their right to privacy.
‘3Ps’, People, Products & Persistence – Backbone for a Company
About the three most important things for his company, Rob explained – “First and foremost it is our employees. I’m a firm believer that a company is only as good as its people. In an industry well-known for high staff turnover, I am proud to say that our retention of people is around 95%. The second part of the People element is our investors – the people who believe in our product and as the saying goes “put their money where their mouth is”. Without their support, encouragement, advice, and funding we wouldn’t be where we are today. And thirdly would be the need to PERSIST – without a strong willingness to hang in there at all costs there would no company.”Bouncing Off ‘Ideas’
The Sedicii multi-location team works as a unit. Multiple weekly calls, covering every aspect of business, where everyone is encouraged to participate and have their ideas heard. The team bounces ideas off each other until everyone buys into the solution.
‘Feedback & Criticism’- Endurance of Success
In discussing Rob’s views on dealing with critics, “The person who hasn’t been criticized doesn’t exist. We all make errors of judgment and I would say that I have learned as much – if not more – from dealing with less successful outcomes. Life experience – combined with the ability to take negative feedback and turn it into a position – is what, I believe, shapes us as people.
Preventing Irregularities without Violating Data Security
“We are currently working on a process for banks to collaboratively identify money laundering while also protecting their customers’ right to privacy and confidentiality. We believe it will be transformational in identifying the harm that money-laundering does to vulnerable people around the world.” – Rob while emphasizing his future plan.
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