admin In today’s world, healthcare is one of the fastest growing sectors. Its pace is constant, and in fact, speeding up, despite the slowdown affecting the economy. A good healthcare system is important to reduce the burden on families and contribute to national growth. Because of this, it has become extremely crucial for the healthcare industry to adapt to new technology and trends. Over the years, technology has slowly been seeping into this sector. It has led to better diagnosis and treatment of patients. Out of all the benefited sectors from technology adoption, healthcare is probably the most important one. Consequently, it improved the quality of life over time, and it has saved many lives.
We are a team of result-driven and strategic thinkers working towards fulfilling the healthcare needs
It is more important now than ever that healthcare professionals keep up with the industry trends by both adapting and keeping patients informed. With new technology being introduced almost every day, it is paramount for practices to arm themselves with technology so they reach the patients who are uncertain about which practice is the best in their vicinity. As there may be hundreds of practices in any area, the decision to choose one can be a very daunting one. Marketing correctly in the healthcare sector of today allows a solution to reach its target customers.
Role Of The Company
That is where iSalus comes in. They focus only on what matters, that is partnering with private practices to pioneer patient engagement so you can focus on what matters most. As the healthcare industry turns its onus towards quality of care, the team at iSalus Healthcare empowers your practice to provide every possible opportunity for patients to become more involved and invested in their own health. They believe that innovating their software and services in a consistent manner can truly help your practice achieve the common goal of higher quality and lower costs.
Road Map of Success
The success of iSalus could, in part, be attributed to Renae Rossow who is currently the CMO of iSalus. With a whopping 25 years of experience in marketing, she has a strong hold on staff training, educational speaking, strategy creation, implementation, and successful management, and is an expert who knows how to approach everything from print to the internet. She leverages advanced technologies to make any company prosper flawlessly, and the same could be felt at iSalus. This is evidenced by the fact that iSalus grew by 30% as soon as Renae stepped into the shoes of CMO, taking the company to a completely new level.
With Our Newer technology and innovations we have levelled up our game in the healthcare sector
Initially joined as Communications Manager, Renae quickly rose through the ranks at iSalus holding various marketing positions. During her tenure, Renae realised that though her writing skills were remarkable, she needed some work to get a command on oral communications. Not daunted by this particular shortcoming, she focused on learning communication skills by reading books and listening to podcasts on the respective subjects. She also takes great interest in learning about human behaviour; this helps her formulate a strategy that lets her understand the way people think.
Renae’s skills and determination has led her to great success. Even her colleagues only have good things to say about her. Jason McDonald, who had managed Renae directly, was amazed by her writing ability. “She was able to write several E-books in a very elegant and professional writing style without having much experience in the healthcare industry. She has a wide scope of skills across the marketing organisation.” Austin Myers l, the Head of Customer Success at Lendflow, praised how Renae builds, transforms, and leads high performing teams capable of driving sustainable success and power organisational growth. “Simply put, Renae delivers,” he stated proudly.
Creating a Place for Itself
Started in 2000, the main focus of iSalus has always been to ease the patient and healthcare provider interface. It was comfort and ease that the company targeted, and it dawned upon Renae that making healthcare personal again was the right approach. It was going to be a critical component to minimise costs and at the same time improving quality of care. The team at iSalus tackled it head on by building out the functionality of their patient portal, MyMedicalLocker, and giving doctors the opportunity to see their patients via telehealth from right inside their electronic health records software. Renae, having witnessed multiple marketing trends throughout her career, says that the marketers of today have more analytical data than ever before and they know everything about the wants of their customers and preferences. This insightful data that is readily and easily accessible at their fingertips assists marketers to work with immense flexibility.
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