admin The ingenuity of a brand lies in its ability to acknowledge a lacuna in the existing fabric of our lives and then work toward effectively eliminating this void with its astutely designed products and services. In the healthcare sector, G95 Inc. has done just that! Drawing inspiration from the need to protect humanity from the intensifying threat of airborne ailments, G95 has relentlessly worked to ensure a novel path to changing the way we tackle these threats.
As the world continued to brace itself for various kinds of new and old airborne healthcare threats, G95 recognized that our traditional apparel and apparel accessories were inadequate armors when it came to defending us against these augmenting airborne healthcare threats. This was the inspiration that sparked the inception of G95. The company focused on designing a gear that looks and feels like regular fabric but comes armed with a perceptively crafted filtration protection system. The G95 Gear team calls it the ‘Personal Protective Apparel’.
The Inventors Behind the Mission
G95 has been molded into the formidable market force it is today under the guidance and auspices of its ingenious creators, Carlton and Hazel Solle. After having graduated from the University of California at Berkeley, Carlton garnered over twenty years of experience in the fields of sales, marketing, and business development. He has a diverse portfolio of achievements to his name including the distinction of nurturing several businesses from their concept to market stage. After spending her formative years in Costa Rica, Hazel developed a deep love and appreciation for nature and the environment. She channels this passion through her efforts at G95.
Our goal is to educate people about airborne health threats and to design, manufacture, and market innovative products that help protect you from them – Carlton Solle
The inspiration behind the Venture
G95 was born out of its Co-Founder, Carlton Solle’s personal rendezvous with the perilous effects of air pollution on his trip to China in 2015. When his wife, G95 Co-Founder, Hazel Solle learned that masks were soon going to be the only way people and travelers in metropolitan cities could survive, she couldn’t help but wonder if there was a better way forward. Thinking about this new normal, she stumbled upon an old memory from her childhood days in Costa Rica where she would make little scarfs for her dolls with the little scraps of material she could find. This led her to the idea of weaving filtration material into our regular garments to ramp up our guard against air pollution. She immediately shared the idea with her husband, and they started working on designing the one-of-a-kind G95 prototype.
Filtration Tech with a Difference
Guided by the need to incorporate particulate filtration into apparel, the G95 team developed its first prototype-Bioscarf- in 2016. This was also the first patent the company filed for embedding washable and reusable filtration material in fabric. And to this day, this ingenious design blueprint remains at the core of developing new protective G95 gear components.
Everything has been designed to look, feel, and function like normal apparel but with particulate filtration protection built-in to help protect you from air pollution – Hazel Solle
The filtration material used in G95 Gear is designed to be ultra-durable and long-lasting. While being extremely breathable, this filtration system is also highly efficient. As a product of rigorous testing at one of the most premier U.S. labs, G95 filtration material filtered out 99% of airborne particles during lab tests, effectively outstripping the performance record of most other premium air pollution masks available in the market today.
Moment of Truth
Just after the team at G95 Gear released its first product, the Bioscarf into the market, the quality tech of its filtration system was put to test. In 2018, Carlton’s home region in the San Francisco Bay Area was ravaged by the worst wildfires in its history. The G95 team knew its protective gear would be able to safeguard people from the thick choking smoke of the wildfires, and thus, sent out all of its inventory for distribution in the region. The end result left the team pleasantly surprised. Bioscarf’s outperformed the expectations of its creators by leaps and bounds. As Hazel puts it,” Not only did we have our proof of concept, but we also had terrific feedback from the people who wore our scarves during the fire Even in thick smoke, the G95 filtration material worked so well that the wearers could not even smell smoke.”
A Diverse Product Portfolio
- Bioscarf: Although it may look and feel like a regular scarf, G95’s Bioscarf comes armed with the brand’s ace filtration technology to fight pollutants like a pro!
- Biogaiters: Built to be super lightweight, soft, and ultra-breathable, Biogaiters from G95 sport a signature style that’s layered by the brand’s coveted filtration technology.
- Biohoodie: The ingenious G95 Biohoodie provides its wearer an entire halo of protection. Equipped with the brand’s renowned filtration material from the shoulder up and stellar design aesthetics, the Biohoodie is both effective and stylish.
- Bioshield: In response to the Covid-19 crisis, G95 developed its newest product offering- Bioshield as the only washable and re-useable mask with built-in protective filtration.
Apart from these stellar Personal Protective Apparels, G95 also has an efficacious line of Biogoggles and Biopullovers.
Annihilated Roadblocks
Initially, G95 was faced with the dilemma of enhancing the durability of the available filtration material. The existing single-use filtration materials were incapable of withstanding the wear and tear of regular washing. While most filtration manufacturers thought such a durable material was far from being real, Carlton and Hazel finally found their match after months of searching. By collaborating with a group of specialized filtration manufactures, they finally developed the now-celebrated G95 filtration material.
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