admin The Cannabis industry has witnessed unrelenting advancement and expansion in the contemporary era. Although entrenched in several controversies, this industry has earned the distinction of becoming one of the most novel and fastest growing business arenas. Franny’sFarmacy has crafted a notable reputation in this augmenting industry. The brand specializes in the production and distribution of THC-free cannabinoids. Franny’sFarmacy is committed to supporting the health and wellness of their customers and community. Their creations are based on years of experience and knowledge, yielding a product that can be trusted for the well-being of one’s selfas well as that of their loved ones.
Building a Legacy
Franny’sFarmacy has been carefully crafted into the formidable franchise empire that it is today by the relentless efforts of its Founder and CEO, FrannyTacy. As a visionary leader, Franny has successfully transformed her ingenious ideas into a growing franchise chain. Frannyleverages her extensive experience in the pharmaceutical industry to help enhance the venture. Franny is supported by a dynamic and experienced leadership team including Conrad Shilingburg, COO and Tony Anderson, Interim CFO of the firm. Together they leverage decades of experience to further expand the franchise empire.
Every step, every day along the way, Franchisees are supported by our team, from construction and customized design experts building-out the dispensary to marketing/advertising, software systems, banking, training, weekly calls, mentorships, grand openings, we cover it all! – FrannyTacy
Dubbed as a ‘Trailblazer’ by the CBS news, Franny has surely played a key role in changing the Cannabis market landscape. Her success in the industry can be encapsulated by a Fox headline that stated, ‘FrannyTacy didn’t set out to become a disruptor in the farming industry – it just turned out that way.’Franny has secured several accolades to her name. Her illustrious journey has been widely covered by both digital and print media outlets like Yahoo! Finance and the Boston Herald. She has the distinction of becoming the first female hemp farmer in NC. Franny was the first female hemp farmer to do a TedX talk on “Hemp as a Crop”. She was also the spokesperson in DC for the National Press Conference on the Farm Bill and Federal Legalization of Hemp in the US.
Materializing the Vision
Franny’sFarmacy exemplifies its avowed mission of bringing consumers trusted, highest quality “Seed to Shelf, Hemp and Health” products. The vertical integration of the franchise chain facilitates the management of quality control on all aspects of the production and distribution process, including the growing of hemp, processing, product development, as well as distribution. With the rapidly accelerating expansion of the Franny’sFarmacy chain across the country and its augmenting online and wholesale dispensaries, the brand has been able to secure its niche in the market.
Avowed Canons of Operation
Franny believes that success begins with aligned values, goals and the ability to cooperate and be flexible. Integrity and values are the central tenets of theFranny’sFarmacy franchise. These are the indispensable elements of the brand’s work ethic and product delivery methodology. The team is dedicated to the process ofprocuring and distributing quality, high-end, traceable, and trusted products. Customer relations are of prime significance for the brand. Rightly expressed as a ‘Win-Win’ collaboration,Franny believes that quality product provision is the sole conduit responsible for securing customer loyalty.
Disrupting the Market
The brand has successfully become a market disruptor in the recent times because of its ability to navigate through the multiplicity of changes taking place in the Cannabis market. According to Franny, it is important to remain alert and cognizant these modifications, in order to remain relevant in the market. She asserts, ‘Flexibility, motivation, and inspiration are required to roll through Cannabis industry changes.’
The ‘Framily’ Team Ethics
The brand is a product of a collaborative team effort that is guided by the brilliance of Franny. The in-house team -known affectionately as ‘Framily’- is rock solid. The supportive spirit of the team is reflective of the brilliance of its constituent members. As evolved professionals, who are driven by the purpose of making an impact on health and happiness through service, products, and education, they believe in guiding the operations of the team so as to attain new heights of success. At the same time, Franny’sFarmacy believes in the need to give back to the community. They support a local charity and the national non-profit “Women in Hemp” that funded NC State Hemp Research.
Integrity and values are the central tenets of the brand – FrannyTacy
A Supportive Franchise Model
The success of a franchise is solely hinged on the ability of the parent firm to support and assist its franchisees. Franny’sFarmacy has mastered this prerequisite trait. In highlighting the brand’s franchising support model Franny propounds, “Every step, every day along the way, Franchisees are supported by our team, from construction and customized design experts building-out the dispensary to marketing/advertising, software systems, banking, training, weekly calls, mentorships, grand openings, we cover it all.”
The Covid-19 Effect
Franny’sFarmacy has levitated from one feat of success to another. Fuelling self-growth since 2018, the initial dispensary helped fund its second and third consecutive units. Later, as the brand grew into 5 states, it went on to expand further with Franny’s Distribution, Franny’s Manufacturing, and multiple Franchises. However, the pandemic has acted as a catalyst for slowing down this momentum. Dispensaries across states had to be closed for a month because of the Covid-19 outbreak. During this period, the team focused on growth and development in online e-commerce sales, extending a creative concept for their franchisees to continue to profit and remain in business through online and curbside sales.
A Promising Future!
At the present moment, there exists a multitude of opportunities in the CBD franchise arena as the industry moves towards legalization both in the US as well as in countries around the world. In the present context, Franny’sFarmacy is moving towards the consolidation of its position in the existing markets, while simultaneously investing in sales growth through expansion of product lines and dispensaries. The opportunities for the brand are as well endless as the boundaries of the horizon.
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