admin Capitalizing on franchise opportunities in the event management industry is quite an arduous task. Only a few gifted leaders can craft such ventures to perfection. Entertainment SportzPvt Ltd. is one such ideal franchise chain. ESPL is committed to the ideals of bringing their client’s visions and dreams to successful fruition. Established in 2010, the Ankleshwar-based firm is dedicated to helping clients create, design, develop and manage events. It covers all the nitty-gritty of hosting successful events, starting from simply offering ideas and guidance, to comprehensive event planning and management.
The team is now set on the path of transforming the dreams of the venture into reality. After championing yet another milestone in the course of its illustrious history, the venture now exemplifies a successful franchise-based business model.
The Ingenious Creator
The company is guided on its quest for unrivaled growth and success by the astute leadership skills of its Founder and CEO, Karan Rughani. He helms the responsibility of leading India’s fastest-growing, reliable, and creative event management team. After completing a B.Com Degree in commerce from the Thakur College of Science and Commerce, Mumbai, Karan earned a Diploma in International Event Management from the reputed National Institute of Event Management, Mumbai. His drive to celebrate his passions of creative planning and project management led him to ideate ESPL.
I feel great joy that I am able to expand my team while keeping intact my sense of community, not only between the customers but also among suppliers, vendors and managers – Karan Rughani
A brilliantly astute and alert leader recognizes the most conducive time to undertake expansion. Karan has exemplified this role. He realized that the firm’s core business has reached the sky of its market and that it was time to stretch the horizons of success further. Moreover, such an endeavor opens doors to unmatched scales of opportunities in the form of access to new ideas, new strategies, new technology, new processes, and new people.
Pioneering Evolutionary Growth
Karan aptly encapsulates the legacy of the firm by highlighting the importance of the value created and contributed by the firm’s unwavering team of experts. ‘Reminiscing the good old days, when ‘team’ meant a duo of 2 motivated individuals, determined to create something big, something of value. Every day since then our company has grown, we’ve managed to add feathers of countless achievements and accomplishments to our hat, especially in the past couple of years’ asserts Karan.
Stepping into the World of Franchising
Curating a formidable franchising empire is not a task for the faint-hearted. It takes courage, diligence, hard work, and determination. ESPL aims to focus on a streamlined strategy for the evolution of the brand. As Karan asserts, ‘We are now breaking out of old habits and learning new things each day to find a new passion. Our plan of expansion geographically does provide us with an opportunity to explore new cultures, rituals, languages, and diversity. We plan to cover Gujarat, Rajasthan, and Maharashtra in our first phase of expansion and then further covering the different regions of Incredible India.’
Meeting the Master Franchisee
Franchising ESPL was a magnanimous leap of faith. However, it has been a fruitful decision as this endeavor has infused new expertise into the business model of the firm. Mr.Rajan Patel has joined the team in the role of the master franchise owner.Rajan is currently the President of the self-finance school association of Bharuch and Vice President of the self-finance school association of Gujarat. He is also a reputed builder-developer in Ankleshwar, Bharuch, and owns a successful digital marketing and advertising firm. The collaboration with such a brilliant entrepreneur will inevitably be fruitful for the firm, He has entered into an 8-year Master Franchise contract with ESPL and currently holds an 11% stake in the operation.
Rajan as the master franchisee aims to get 6-unit franchisees up and running during the first year of operation. He further added, ‘We’re looking out for raw talents, motivated individuals, and skilled managers to substantiate our plan.’ The plan will commence by initially targeting tier 2 and tier 3 cities. Commenting on the congenial nature of the collaboration Rajan posits, ‘Karan has been an amazing business partner so far and I see this partnership is going to put us as a trusted, credible, and one of the most sought-after event management companies PAN India.’
Our model is very simple- good work needs to be acknowledged, appreciated and rewarded. We have made sure to keep this mantra alive and active while moving forward – Karan Rughani
Curating a Digital Strategy for Branding
The ESPL franchising team is instrumentalizing a result-oriented strategy to focus on building and boosting its brand presence. To fulfill this core objective, SugandhaRohatgi has been welcomed on board as a brand relation manager- to align and reorganize its strategies before it expands. Sugandha rightly asserts the need for extra efforts on the part of the brand makers to help render their brands more holistic by focusing on their relational, expressive, and social meanings.
Sugandha posits, ‘As a brand relationship manager, I believe human experience optimization is a better way to win over customers and thrive together.’The digital strategy ideated by ESPL under Sugandha’s guidance will amplify the relational processes fortifying co-creation as a result of dynamic and social interactions, content creation, and collaborations.
Mapping the Future
The team at ESPL has used the lockdown period to structure, dissect, and optimize each step of the implementation process. They are now concentrating on training, automation, customer relationship management, content management, lead generation, etc. in a much more focused manner.In the near future, ESPL aims to exemplify growth. The team wants to collaborate and acquire. The ESPL chain wants to soon make its presence felt in the markets of Surat, Vadodara, Rajkot, Goa, Pune, Pushkar, Jodhpur, Udaipur, Jaipur, Delhi, and Bangalore.
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