admin Imagine getting all your wants fulfilled by just one company and not having to great lengths in order to achieve the things you need. It’s something that we don’t see often but Resident Holdings Group, a Manila-based umbrella company recently launched by art patron and branding magnate Robbie Antonio, strives to do just that.
A fast-growing corporation organization, Resident Holdings already has successful interests in property, food franchising, and direct marketing to name a few, but it is continuously working to reinvent itself, and expand its business footprint in order to become ubiquitous.
Most important (thing to us) is being a game-changer in the whatever enterprise we get into. We need to be different all the time
Resident Holdings prides itself in having a highly differentiated business model that allows its businesses to immediately connect with customers and audiences. All of the company’s units offer products that are curated by influencers and celebrities, like the recently unveiled Regal Jewelry Collection.
Launched in a star-studded event in September 2019, Regal Jewelry Collection serves as another jewel to Resident Holding’s business portfolio. The company partnered with no less than 40 celebrities to curate intricate pieces of fashion jewelry and accessories to reach different levels of consumers, both men and women
“We wanted to create a brand that will allow customers to buy beautiful, and artistic pieces of fashion jewelry selected by their favorite actors, models, beauty queen and influencers. The fact that these pieces are unique but affordable adds to the appeal of the brand,” Robbie Antonio stressed.
Antonio was joined during the launch by top nearly 20 celebrities such as actresses Carla Abellana, Alyssa Muhlach, Shaira Diaz, 2018 Miss World Philippines Katarina Rodriguez, and model and actor David Licauco to name a few.
A company is never completely ready to take risks and it takes collective intelligence to execute.
During the event, Robbie Antonio led the unveiling of the brand’s newest collections of celebrity curated rings, necklaces, earrings, and bracelets. It is an eclectic combination of sleek, sophisticated designs with loads of choices for customization. Each one of their precious ornaments is hand-picked to match customers’ style preference.
Last year’s launch of Regal Jewelry Collection also serves as Robbie Antonio’s further involvement into the world of fashion retail. Earlier, he has launched his eyewear company Rebel Specs Design, which also sells celebrity curated pieces. Among his endorsers/celebrity partners for the eyewear brand is world boxing icon Manny Pacquiao.
Leadership: Inspiring | Innovative | Inventive
“The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails.”- John Maxwell
Before his entry to the retail industry, Robbie Antonio has already a global reputation as one of the young visionaries in the world of real estate. He also has cemented his presence in the world of branding and marketing having worked with various celebrities and influencers for local and international projects such as the Centurion Tower in New York under his own company Antonio Development. He has also worked with brands such as Versace Home, Armani Casa, The Trump Organization, Missoni, yoo by Philippe Starck, to name a few.
Robbie Antonio also has an eye for art and is always looking to blend art in his ventures.
His flagship company under Resident Holdings is the prop-tech Revolution Precrafted which combined art, with architecture and design. He has partnered with global architects, designers and celebrities to design curated homes.
Because of his global successes and leadership in the world of art and real estate, he has received numerous accolades.
In 2016, he received an award and was included in the list of Top 100 Art collectors in the world. In May 2018, he was named “Real Estate Personality of the Year” by PropertyGuru. In the same year, Antonio was also cited in the 2018 Mavericks Report by BuiltWorlds as one of the “25 Pioneers Who’ve Transformed the Built Industry”.
Mission: To Work with Meticulous Precision
“Management must speak with one voice. When it doesn’t, management itself becomes a peripheral opponent to the team’s mission.” – Pat Riley
As the umbrella organization, Resident Holdings has a mission to offer quality, celebrity-curated or design products and services, be it in the world of food franchising, fashion retail, e-commerce or direct marketing.
‘We offer products and services that are curated by some of the most influential personalities in the fields of entertainment, pageantry, design and architecture. We also have celebrities who have huge following. This is the core of our business model,” Robbie Antonio said.
Companies Under the Umbrella
Even as he achieved great heights because of the successful of the flagship company Revolution Precrafted. Robbie Antonio refuses to rest on his laurels and continues to aspire for further success in the world of business.
By forming Resident Holdings, Robbie Antonio wanted to create businesses that will touch the lives of people in different ways.
In 2019, Robbie launched his franchising and licensing company Renegade Branding Concepts in order to create celebrity-designed business concepts to aspiring entrepreneurs. He partnered with the likes of Manny Pacquiao, and actresses Ruffa Gutierrez and to create new franchising options at fairly affordable prices.
By end of April 2020, Renegade is expected to reach at least 30 food stores.
Robbie Antonio also launched Resurgent Corporation, a direct marketing company that sells cosmetics, and wellness supplements also curated by his partner celebrities. Since its launched, it has attracted thousands of members who are seeking ways to improve their lives by selling beauty products and wellness supplements.
Other businesses under Resident Holdings include Radiant Beauty Selection which offers beauty product and perfumes, Radical Couture Concepts which sells highly differentiated clothing items and leather accessories; and Roaring Pets, company that sells pet toys and accessories.
Important Pillars of the Company
Robbie Antonio while talking to our team enunciated that happy customers hold most of the importance to him. His team tirelessly works to create and provide great products to the customers and surprise them by surpassing their expectations. To him, a company’s financial growth is directly proportionate to the way it serves its customers and responds to their needs. He looks forward to making the Resident Holding Group a top player in all the sectors they have entered.
He said: “The most important (thing to us) is being a game-changer in whatever enterprise we get into. We need to be different all the time.”
He constantly grinds towards knowledge with empathy and keeps innovation and creativity at the core while creating new products and providing new services.
Feedback and Criticism
Robbie said: “Our motto has always been to learn from the mistakes and customers’ criticism and grievances so that we can understand their needs and provide them with the best possible products and this makes us stand out in the market.
“We practice gratitude and empathy at all levels of our organization because of which we never take criticism personally and work on our products and services. This way we overdeliver our promises and our customers remain happy and loyal.
Future Plans
It is already leading in various industries on Asian and International level yet it thrives to become a flagbearer in all the areas it plans to enter and looks to be a change maker of the business industry by balancing all the components. It has plans of being in touch with global celebrities to make them its partner and promote the company on an intercontinental level.
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