admin The momentous volumes of data collected across a business is moved through Master Data Management (MDM) solutions and services to store data at a particular place and offer data security. Also, compliance demands are encountered by data governance. The increase in data churn necessitates vigorous data quality tools to enhance operational excellence. Data quality is the primary stage just before the implementation of master data management which is a powerful tool that lets organizations map the phases of information flow and document data transformation. Master data management solutions routinely update records and cleanse redundant data, however, data quality tools ensure data accuracy. This has enabled organizations to consolidate the implementation of master data management solutions besides data quality tools.
Great product experiences begin with the personalization of complete, consistent, and accurate product content across all touchpoints, in real-time. With Contentserv’s Product Experience Platform (PXP), you can deliver optimized products, assortments, and presentations that address the needs of your specific audience — on-demand for an in-context consumer journey.
The Contentserv PXP platform combines Product Information Management (PIM), Master Data Management (MDM) and Marketing Experience Management (MxM) combined with a Digital Asset Management (DAM) solution. It empowers you to collect data from multiple suppliers in a central repository, enrich product information and turn them into high-grade content, offer personalized and channel-optimized content and promotions, and orchestrate a total product experience.
This integrated approach allows brands and retailers to control the total product experience by offering rich, relevant and emotional content to consumers across all touchpoints. It is everything business users need in one platform to deliver truly personalized product experiences. Contentserv is highly rated by the renowned international analysts Forrester and Gartner.
“We have won prestigious customers for years, all across the globe, through a highly innovative product offering — all without any external funding. Now it is time to take the next logical step and bring the right partner on board who backs us in our ambitious journey. Investcorp´s knowledge of the software space, international presence, and deep understanding of our business will allow Contentserv to accelerate its growth and pace of innovation. We are delighted to have found a partner in Investcorp and look forward to working with them.” expresses Armin Dressler, CEO of Contentserv, in partnership with Investcorp.
The Passionate Global Entrepreneur behind Contentserv
Armin Dressler, CEO at Contentserv, is a passionate global entrepreneur with 20 years of CEO experience. With his great wealth of experience in the PIM and MDM area, as well as in marketing processes innovation, Armin has been shaping the company’s vision, culture, and strategy since 2012.
At Contentserv, they are driven by the desire to keep their customers one step ahead of the competition. Their pioneering software empowers retailers and brands to make their product experiences increasingly engaging and valuable, year after year. They believe continuous improvement is hard-wired into their platform. That translates into more successful brands, and more satisfied end-consumers.
Our Product Experience Platform Provides rich, relevant, and emotional content to your consumers. Don’t just meet but exceed their wildest expectations — every time
PIM, Develops Innovative Product Experiences
With Contentserv’s PIM solution, you can stay focused on delivering accurate, rich, and enhanced content to your customers – anywhere and everywhere.
Bringing Products to Market Faster
With Contentserv’s PIM solution, you can introduce new products, bundles, kits and services with quick data onboarding and streamlined business processes using automated and collaborative workflows. It consolidates disparate and duplicate processes and eliminates data silos for agile product launches.
Improving Customer Satisfaction
It delivers accurate, complete and consistent product information and associated digital assets to all digital and offline sales channels such as print catalogs, weekly flyers and more. Also, it can quickly syndicate product data to the places your customers visit such as marketplaces and e-commerce sites using connectors to Shopify, Amazon, Magento and others.
Converting Shoppers into Customers
We are proud to be an industry leader, and highly motivated to continue that tradition of innovation
It increases the conversion rate on product pages with the use of high-quality A+ content. It helps to manage and distribute product details and below-the-fold content such as rich media/enhanced content, in combination with digital assets, videos, and 360-spins, for a superior shopping experience across the digital shelf.
Increases Sales while Building Loyalty
It improves the relevancy and value of up-sell or cross-sell opportunities on your product page when you reference “shop the look” or “you may also like” products across your product catalog. It reduces returns when presenting products with rich, accurate, complete and consistent above and below the page product content.
Localizing your Products in Every Market
With Contentserv, you can easily meet global business requirements for language and market with multilingual translation management. It helps to localize product data for multiple languages, channels, and brands to efficiently manage products for various markets while reducing unnecessary repeat translations and associated costs by focusing on relevant attributes only once.
Driving More Traffic to Your Product Pages
It helps to boost SEO by maintaining and optimizing product data attributes to achieve a high ranking for product detail pages and category landing pages. It can easily configure metadata on object types, reference types, attributes, workflows, and business rules. It uses automated data feeds to site search, personalization engines, Google Shopping and other leading marketplaces.
MDM, for Intelligent Decision-Making, Using High-Quality Data
It leverages high-quality operational data to gain key insights on how best to respond to market conditions and better serve your customers and shareholders.
We enable the product experiences of the product
Gaining a Single View of Trusted Product Data
It eliminates data silos across your organization and creates a single view of trusted data from disparate, duplicate and conflicting information.
Making Insight-driven Business Decisions
It gives executives, employees, partners and other stakeholders quicker and better access to high-quality, business-critical data that is relevant and actionable.
Boosting Performance and Operational Efficiency
It uses agile data processes to improve responsiveness, productivity and overall collaboration between business teams and partners.
Marketing Experience Management (MxM), contextualizing products with the right information, in the right location, for the right situation
With best-in-class Data Models, We will get you up and running — fast
Whether B2B or B2C, manufacturers and retailers can personalize their customers’ product experiences using contextualized product information, bundling and recommendations to orchestrate marketing campaigns and promotions that drive results.
Market Products in context to Your Customers’ Needs & Interests
It delivers rich and contextualized product content that resonates with your customers based on relevancy and their individualized needs.
Market Products Based on Channel and Regional Assortments
Itgoes beyond traditional multichannel publishing and publishes rich product content and digital assets that are relevant to not only a type of channel but based on a specific region or situation. It ensures that seasonal products are marketed during a specific timeframe or that customers from a given region are viewing products only available to them.
Solve Customers’ Needs when you Market Solutions, Not Just Products
Team Contentserv intelligently create and manage customer-centric bundles for every situation and need. Customers today are looking less for an individual product, but more for a set of products that solve a specific need or solution. The company believes that customers want to know how a simple shirt can be transformed into an outfit to wear for an occasion or everything one needs to cook a delicious meal for a special family gathering.
Effortlessly Drive Product Recommendations that Resonate with Your Customers
They ensure your customers see the right products, on the right channel, at the right time using real-time product recommendations. “Good” product content is not enough anymore, customers want to be presented with products that are relevant to their wants and needs based on their location, time, device and individualized needs.
Creating Product Relationships that Increase Sales and Shopping Cart Value
You can improve the relevancy and value of up-sell and cross-sell opportunities on your product page when you reference “shop the look” or “you may also like” products across your product catalog. It helps to reduce returns when presenting products with rich, accurate, complete and consistent above and below the fold product content.
Executing your Marketing Campaigns & Promotions like a Pro
It helps to achieve the results you set out to accomplish when you automate the planning and management of your product marketing campaigns and promotions based on relevant products for a region, persona, situation or time-period.
Digital Asset Management (DAM), easily access and Share Consistent, Accurate and Approved Digital Assets – Anytime and Anywhere.
Storing, managing and sharing approved and on-brand digital content challenges many organizations to face. With Contentserv’s DAM solution, you can transform operations, communicate with ease and control the total brand experience. Unlike other DAM systems, Contentserv’s is so powerful, you can use it as a standalone solution without a PIM integration.
Power your Marketing Content
Whether you’re a marketer looking to amplify your brand’s growth, improve brand consistency or give teams quick access to the most accurate and up-to-date digital content, using a DAM solution gives your customers an on-brand experience every time.
Localize your Digital Content
Regions can repurpose, edit and share approved digital assets to meet the needs of a particular language or market. Creatives can easily distribute approved digital assets with digital, marketing and sales teams worldwide.
Ignite Creativity with Automation
Streamline the collaboration process on how you design and manage your company’s digital content. Designers can stay focused on creating or repurposing digital assets and rich media instead of spending time finding or recreating them.
Product Experience Management (PXM)
Managing and Contextualizing your Product Content for the Right Channel, Location, and Need
It drives product-centric experiences at every touchpoint along the consumer journey when you deliver rich, relevant and contextualized product content across your commerce landscape.
Creating Emotional Connections with Your Customer
It captures your customers’ attention when you deliver accurate and contextual product content based on their individualized needs to elicit an emotional experience at every interaction. Purchase intent varies by customer and the reasons why it can be vastly different.
Increases Sales and Shopping Cart Value
It improves the value of up-sell and cross-sell opportunities on your product page when presenting products with rich, accurate, complete and consistent above and below the fold product content that is relevant to your customers’ needs.
Improves the ROI of Your Product Content
It continuously optimizes your product content to drive product performance and profitability using advanced reporting and analytics to help you understand which products are selling well, when, where and together.
In July 2019, Investcorp Technology Partners, a leading European middle-market technology investor, has invested in Contentserv, the global Product Experience Platform (PXP) leader. Contentserv enables brands and retailers to deliver a rich, relevant and emotional product experience to its customers.
The investment will be used to support Contentserv’s expansion further and drive its international footprint. Contentserv’s existing strategies and product development efforts will remain unchanged. This funding will enable a faster execution. Contentserv’s co-founders continue to be invested alongside Investcorp and will continue to lead the business moving forward.
Armin Dressler, CEO of Contentserv said; “Our partnership with Investcorp is a recognition of the expertise and global presence Contentserv has built since inception. Investcorp’s knowledge of the software space, international presence, and deep understanding of our business will help to accelerate the company’s future growth and pace of innovation. We are delighted to have found a partner in Investcorp and look forward to working with them.” With 200+ dedicated developers, 400+ successfully delivered projects including Fashion, Manufacturing and Retail industry, and 100+ Connectors, Apps & Extensions Contentserv is delivering futuristic experiences to their consumers worldwide.
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