Alice Veglio is a leading personal trainer and a strong voice for women’s empowerment. She has appeared in top fashion shows and global campaigns, from Paris to Dubai. Starting her career as a child model, she was featured in Vogue at just 15. Alice has represented brands like Juventus and Moto GP and won several beauty pageant titles, including Miss Earth Italy Air (2017) and second place at Miss Multiverse World Finals (2019). Today, she is a successful blogger and influencer with over 300,000 followers online.
Strong Educational Background & Career Growth
Alice holds dual degrees in Holistic Health Sciences and Business Management. She is a certified personal trainer, nutritionist (Stanford University), and an internationally recognized life coach. She has worked with top institutions like the United Nations and Dubai government offices.
In 2018, she launched her online fitness program, which gained 30,000 members in its first year. Her platform focuses not only on fitness and health but also on empowering women. Alice’s passion for wellness comes from overcoming a childhood spinal condition. Today, she is a motivational speaker, entrepreneur, and fitness coach, competing in Ironman races and fitness events. Her book, The Heart and the Diamond, became an Amazon Italy Bestseller in 24 hours.
“Every woman can be a caring mother, a loving wife, a successful entrepreneur, and a talented athlete. My mission is to prove that women can achieve anything they dream of.”
The Bright & Fit Journey
In 2019, Alice founded Bright & Fit, an online holistic fitness program that has helped over 45,000 women worldwide, generating over $1 million in revenue in two years. The program combines fitness, mental well-being, and nutrition, all available through an easy-to-use app.
To expand her impact, she also launched Brighter Me Academy, Italy’s first online life coaching program for women’s empowerment. This initiative has earned Alice global recognition, including:
- Outstanding Leadership Award (Health 2.0 Conference Dubai, 2022)
- Women Fitness (January 2023 Cover Page)
- Top 10 Visionary Leaders to Follow (2022, World’s Leaders Magazine)
- Top Influential Women in Fitness (2023, CIO Global)
- And many more international awards.
Building a Community for Women’s Empowerment
Alice’s mission is to help women break barriers and achieve their full potential. In June 2021, she launched Bright & Fit Cares, supporting women facing physical or social challenges. Inspired by her own struggles, she continues to compete in Ironman 70.3 races while mentoring others.
Despite facing setbacks like COVID-19-related pericarditis, Alice has shown unwavering resilience, using challenges as opportunities to grow.
“Our program is more than just fitness—it’s about empowering women to succeed in every aspect of their lives.”
Technology & Innovation in Fitness
Bright & Fit started with just three people and ten users but has now grown into a team of 25, serving 45,000 users through a cutting-edge app. The company integrates AI-powered features to enhance fitness tools and user experience, maintaining a 98% customer satisfaction rate.
Alice is committed to continuous learning, dedicating at least two hours a day to improving her skills. Her effective time management allows her to balance multiple roles as an entrepreneur, athlete, mentor, and wife.
Looking Ahead
Alice’s vision is to inspire women worldwide to break stereotypes and follow their dreams. Through Bright & Fit, she continues to redefine fitness and empowerment on a global scale.