Women’s sports is taking center stage all around the world and Canada is also increasingly and enthusiastically joining in.
This year’s Professional Women’s Hockey League commenced with three of the total six teams from the Canadian cities and another six Canadian women’s teams have also reportedly applied to join a new National Division 1 Women’s soccer league in the country.
Named Project 8, it will be the first domestic professional women’s soccer league Canada has ever seen and is said to be a huge deal and has been claimed by women’s sports.
Till now, Vancouver, Toronto and Calgary have announced that they have enrolled to the league as well as other three teams will be disclosed in a few days. The league is expected to launch in the year 2025 and has Canadian Tire, CIBC, DoorDash as well as Air Canada as founding partners.
“The timing for the launch couldn’t be better with the growth of viewership and popularity of women’s sports in general,” said Kim Brassor, who is the founder and executive director of Oakville, Ont.- based Future Girls Soccer.
“If the right business partners come along and players come along, I think it’s going to be a terrific venture for Canada Soccer.” Kim added.
According to Allison Sandmeyer-Graves, who is the CEO of non-profit Canadian Women and Sport, the new league is being created by retired Olympic player Diana Matheson and her business partner, Thomas Gilbert. It comes as women’s sports are rapidly gaining popularity globally.
“It’s a global phenomenon,” she claimed. “The fandom is growing in terms of the viewership online, on TV, engagement on social media, attendance at events.”