admin SSP Group, a leading operator of food and beverage outlets in travel locations worldwide, will be strengthening its visibility and presence in the German market by bringing leading world brands such as Starbucks and Burger King to the Berlin Brandenburg Willy Brandt Airport Terminal 1.
Starbucks and Burger King will both feature as part of the mezzanine airside food court of the airport. The Burger King unit will span 329 m2 and seat 125 customers. On the other hand the Starbucks coffee shop will occupy c. 104 m2 space, seating c. 28. An additional Burger King restaurant will open landside with a 285 m2 footprint and seating for c. 126 diners. These outlets will become operational in 2023 and will be welcoming their first customers in May 2023. The new operations will employ a total of 75 full time team members.
This step marks the departure from the traditional styling of Starbucks in the sense that the new Starbucks will reflect the urban atmosphere of Berlin. The Burger King restaurants will offer passengers an extensive range of plant based products. Along with its classic menu, the outlet will also serve items including the V Label licensed vegan options, plant based Nuggets, plant based Long Chicken® and plant based Nugget Burger. Taste will be the main focus irrespective of the protein source.
Both brands will feature digital elements, including digital menu boards that change according to the time of day. At Burger King®, customers can use self ordering technology with 12 self ordering terminals available airside and another 10 landside all aimed at enhancing their individual order experience.
Jeremy Fennell, CEO of SSP Continental Europe, commented on the win, saying that this expansion is going to benefit them in the long run. He said, “SSP already has an established business in Berlin, with operations in motorway services and Berlin rail including at Berlin Central Station, Berlin Zoo, Berlin Ostbahnhof and Friedrichstraße. Winning this new contract at BER Airport Berlin Brandenburg Willy Brandt is an excellent next step. We will be building on this success as we continue to serve the Berlin travelling consumer.”
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