admin Amazon’s goal to “reimagine physical store shopping” has led to the launch of their first ever physical store for men’s and women’s clothing. The grand opening happened in Los Angeles last week, and aims to enhance shopping experience with technology through the app.
Rightly named the Amazon Style, the flagship store is located in the Los Angeles suburb of Glendale at the Americana at Brand. The company stated that the store’s main aim is personalization using their sophisticated machine learning algorithm. These generate recommendations in real time as custimers shop. “Customers will be using the Amazon app to scan a clothing article’s QR code to see what colors and sizes are available,” the company said. “They can also request items to be sent directly to the changing room. There, a touchscreen will be available which they can use to request more items to be sent, which will be delivered instantaneously. For a more customized, tailored experience, customers can furnish further information like styoe, fit and other preferences to receive more refined selections.” Customers also don’t have to carry around items that they have selected; their selections would directly be available at the counter.
In terms of variety, there will be no shortage as several brands such as Champion, Lacoste and Levi’s — to Tommy Hilfiger, Steve Madden, The Drop and Velvet by Graham & Spencer will be available. Customers can touch and feel and physically try on items, something that cannot be done in online shopping. Staff would be available to assist customers with their picks, as well as guide them at the checkout. Payment options are quite flexible, having both the traditional credit cards along with the palm enabled checkout kiosks via Amazon One. The store would be continuously updated with fresh items, so each time a customer visits the store, they will discover something new.
Amazon Style is one of the latest of the massive company’s physical stores. The list also includes cashier free grocery stores Amazon Go in places like Seattle, Chicago, San Francisco and New York, as well as Amazon Fresh with locations in California, Illinois, Maryland, Pennsylvania, Virginia, Washington state and Washington, D.C.
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