admin At 14, Reuben de Maid is already taking the beauty world by storm.
With his makeup tutorials and glam pictures, he’s gained more than 300,000 followers on Instagram and more than 200,000 on YouTube.
UK-based cosmetics company W7 just announced Reuben as its new brand ambassador.Together they are bringing more diversity to the community so that everyone can feel comfortable wearing makeup.
Despite having a successful career in beauty, Reuben is still in school and loves to sing.
Here are Reuben’s views about his journey and makeup industry
He started doing makeup when he was scrolling through YouTube videos, and He was really bored and He came across, like, DIY videos, and then He started watching DIY Foundation. So he made my own foundation using his mom’s bronzer and her moisturizer and thinking it would be the best product in the world. It wasn’t, but under that video there was a recommended for all makeup tutorials and beauty gurus. And then he like discovered this like whole world of makeup.
There aren’t a lot of boys in beauty. It has been on the rise and it has been getting better for boys in beauty. If you’re a guy wanting to get into makeup it is a bit harder because it’s out of that norm.
Now he is with W7, doing the “Here Come the Boys” campaign. They’re really going to bring diversity to the makeup world and make sure that everyone gets a fair chance with that boy or girl and we’re all equal.
Ruben hoping that this campaign will bring diversity and equality to makeup, to genders and makeup, and I think there shouldn’t be any boundaries because it’s kind of like art.
He probably do makeup at least a couple of times a week, in school in the day and He didn’t do makeup . His friends always ask him to do their makeup and when they go somewhere, he was doing everyone’s makeup.
Ruben also love singing.
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