admin According to a report, Victoria Beckham has unveiled her much anticipated beauty line, The new color cosmetics collection will be sold via the designer’s London store as well as online via the brand’s website.
Victoria Beckham beauty is billed as a cruelty-free, clean and sustainable brand with secondary packaging made from post-consumer waste and shipping materials all recyclable or biodegradable.
Skin care and further product lines are expected to follow the make-up collection later in the year. A report suggests that the former Spice Girl may well branch out into the wider wellness market to boot.
“I talk a lot on my channels about the vitamins I take, about the working out, about my whole lifestyle. So that’s what’s next – wellness. It’s not about skincare that makes you look younger, it’s about being the best version of yourself,” she told at the London Fashion Week launch.
The fashion designer, who is due to show her latest spring/summer 2020 collection from her eponymous line on Sunday, calls Victoria Beckham Beauty “a clean beauty movement for a life in motion”.
The beauty brand includes essentials across makeup, skincare, fragrance and wellness. The range of eye products being the first to be available to purchase.
Encased in beautiful, but environmentally-friendly, packaging, the collection features a gorgeous selection of eye makeup products, such as an eyeshadow palette which allows to create a completely smokey-eye look and a kohl eyeliner.
The Smokey Eye Brick comes in four different palettes and costs £48 each.
Satin Kajal Liner in Black: The Signature palette features four colours, including a neutral beige, soft pink peach, a deep brown and a medium taupe.
Smokey Eye Brick in Tweed: The Tuxedo palette comprises features charcoal hues for a cool smouldering eye, such as a crisp ivory, a cool grey, a soft black and smokey slate.
Smokey Eye Brick in Royal: The Tweed palette boasts more autumnal shades, such as a toasty beige, chocolate brown, deep plum and clay red.Lid Lustre in Blonde: Victoria Beckham has also includes a soft kohl pencil in the collection, which costs £20 and comes in three colours; black, bronze and bordeaux.
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