admin Shinwha Group has signed an export agreement with La Boutique Bleue Cell Beauty (LBB). The ideal ambition of the partnership is to grow the distribution of LBB’s products in China online and offline.
According to a source, numerous of ideas have bloomed through this partnership, such as LBB spas, medical centres and a local manufacturing plant providing the Chinese market.
LBB CEO Lee Su-jin told the source, “This contact with Shinwha Group will be a significant stepping stone to enhance our competitive edge in the global beauty market.”
La Boutique Bleue Cell Beauty (LBB) has inked an export agreement worth 800 billion won with multinational conglomerate Shinwha Group.
According to the report by the source, LBB is preparing to venture into the market by establishing a joint venture with a local company in Malaysia. They also disclosed having sealed export agreements to tap into the Mongolian and Russian markets.
Moreover, they plan to participate in the Guangzhou International Beauty Expo this coming September.
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