admin The Prototypes show at Paris Fashion Week Men’s stood out this season. Underground, avant-garde, and fast-paced, it left an indelible mark. The event’s highlight was Kanye West’s surprise arrival with Bianca Censori.
The celebrity bidding war among brands is relentless. Each season, they aim to boost their front rows to optimize their brand image. Prototypes went beyond expectations. Never have fashion journalists seen so many cameras pointed at a man masked entirely in white. Conversely, Bianca Censori, with her pink hair and barely-there bodysuit, drew predictable interest.
The front row was a mix of avant-garde and artistic flair. Every professional strives for this scene each season. Autrement’s PR team expertly curated the guest list. Everyone wore cutting-edge trends, including those initiated by Guram Gvasalia from Vêtements. Not surprisingly, the founders of Prototypes are former Vêtements members.
The Prototypes collection embodied the concept of being “unfinished.” This aligns with the brand’s ethos. To industrial and experimental music, models paraded quickly, as if just dressing or undressing. Upcycled logos of Emirates were notable. This nod to sports culture, often mocked, found a balance between “show” and “wearable” designs.
Masked faces, transparent elements, and a tight color palette of black, red, white, and denim were defining features. The reimagined tune of “Life is Life” by Laibach played during the finale. Models increased their pace, creating an energetic climax. Afterward, the crowd surged toward West and Censori as they exited.
The Prototypes show at Paris Fashion Week Men’s was a standout. The surprise appearance of Kanye West and Bianca Censori added to the excitement. The event successfully merged avant-garde artistry with wearable fashion, leaving a lasting impression.
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