admin Paraiso Miami Swim Week 2025 is gearing up for its highly anticipated 21st edition, set to take place from May 28 to June 1. The event promises to be another scorching pre-summer celebration, bringing together some of the biggest names in the swimwear industry.
This year, Paraiso will host a dynamic lineup of brands, including Oh Polly, Leslie Amon, Oseree, Agua Bendita, Dippin Daisys, and Kulani Kinis, among others. The event will also feature a special runway show by Vogue Mexico and Latin America, showcasing Latin-owned swim and resort wear brands such as Bee Surreal, TNS, and Sinesia Karol.
One of the most exciting new additions to this year’s schedule is the Swimwear Icons Hall of Fame, which will honor influential designers and icons who have shaped the swimwear industry. The event, hosted by Sports Illustrated Swimsuit star Camille Kostek, will take place on May 28 and will recognize tastemakers like Molly Sims, Natasha Oakley, and MJ Day.
In addition to the runway shows, Paraiso has partnered with The Ritz-Carlton for a media preview, pop-up shopping experience, and a show for Sigal. The event will feature several interactive activations, including networking cocktail events, gifting suites, and exclusive parties. The week will kick off with a special show at Mila Lounge, followed by an invite-only closing party at Casa Neos.
Paraiso Miami Swim Week is expected to attract over 30,000 attendees, including more than 7,500 global buyers. The event continues to solidify its reputation as one of the most influential platforms in the fashion world.
However, Paraiso is also going through a legal battle regarding the “Miami Swim Week” trademark. The company recently celebrated a legal victory when a court ruled to cancel a competitor’s trademark registration for “Miami Swim Week.” Paraiso’s parent company, Funkshion Productions, argued that the trademark was improperly registered and caused confusion in the industry. Despite the ongoing dispute, Paraiso remains confident in its exclusive rights to the name, strengthening its commitment to protect the integrity of the swimwear industry.
As Paraiso Miami Swim Week approaches, the excitement continues to build, with organizers and participants eager to celebrate another milestone in swimwear fashion.
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