admin Allianz, the official sponsor of the Allianz Ego platform at MBFW Madrid, has revealed the 15 emerging fashion brands competing for Spain’s prestigious ‘Allianz Ego Confidence in Fashion’ award. This accolade continues to support and promote the fashion ecosystem, particularly among emerging Spanish designers.
A New Edition of the Allianz Ego Confidence in Fashion Award
The Allianz Ego Confidence in Fashion award was first introduced in September 2021, taking over from Samsung as the sponsor of the ‘Ego’ platform. This award is open exclusively to emerging brands chosen to participate in the Allianz Ego showroom at MBFW Madrid.
The 15 emerging fashion brands will present their latest collections during the upcoming edition of MBFW Madrid, scheduled from September 12 to September 17, 2024. These brands will showcase their collections and have the opportunity to sell their creations to attendees at Ifema Madrid.
Competing Brands and Designers
This edition features a diverse group of designers. The list includes Alineo Studio by Lis Dominguez, Anidiplosis by Ani Merino, Boulard by Ugo Boulard, and Crypa by Florencia López. Other notable names are Devol by Rosa Gasent, Düa Düa by Eduardo González, Emeerree by Aarón Moreno, and Guillermo Justicia by Guillermo Justicia. Additionally, Joplin Atelier by Aida and Laura Molano, Joss Blake, Juan VG by Juan Valentín-Gamazo, RDRSS by Andrea Rodríguez, and The Curiousers by Pink Papesse complete the lineup. Finally, Zoe Oms also joins the competition.
Mentorship, Cash Prize, and More
Winning this award means more than just recognition. The victor will receive a six-month mentorship program from Madrid’s University of Design, Innovation, and Technology (UDIT). Moreover, the winner gets a cash prize of 6,000 euros to fund their next collection. They will also have the chance to present at the next Allianz Ego platform during MBFW Madrid.
Jury and Previous Winners
The award’s jury comprises distinguished figures from Spain’s fashion industry. This year, designer Jorge Redondo joins the panel, replacing Ana Locking. Other jury members include Ana Rodríguez, Andrés Aberasturi, and Maruca García. The winner will join the ranks of past winners such as Rubearth, Evade House, Reparto, and Tíscar Espadas.
Event Highlights
MBFW Madrid will take place from September 12 to 16, 2024, with a focus on new talents. The winner will be announced on September 15, followed by runway shows from the selected emerging brands. The event will conclude with the Mercedes-Benz Fashion Talent award ceremony.
The anticipation builds as these emerging designers prepare to make their mark at one of Spain’s most prestigious fashion events.
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