Amul Expands Its Horizon: Fresh Milk to Grace US Shelves

408

In a groundbreaking move that marks a significant milestone for Indian dairy giant Amul, the Gujarat Cooperative Milk Marketing Federation (GCMMF), which operates Amul, has announced the launch of its fresh milk products in the United States. This initiative is set to cater primarily to the Indian and Asian communities residing in the US, addressing their need for authentic Indian dairy products. This launch not only represents Amul’s first venture into the international fresh milk market but also signifies a bold step towards globalising the brand that has become synonymous with quality dairy products in India.

Strategic Partnership and Product Launch

To facilitate this ambitious endeavour, GCMMF has entered into a strategic collaboration with the Michigan Milk Producers Association (MMPA), a 108-year-old dairy cooperative based in the US. This partnership leverages MMPA’s extensive experience in milk collection and processing while entrusting GCMMF with the marketing and branding of the Amul products in the US market. According to Jayen Mehta, Managing Director of GCMMF, this alliance ensures that while the production is local, “the recipe will be ours,” maintaining the authenticity and quality that Amul is known for.

The first phase of the launch is set to introduce four distinct Amul fresh milk variants – Amul Taaza, Amul Gold, Amul Shakti, and Amul Slim-n-Trim – across several major US cities such as New York, New Jersey, Chicago, Washington, Dallas, and various locations in Texas. The chosen varieties cater to a wide range of consumer preferences, offering choices from full-fat to skimmed milk options. Furthermore, GCMMF plans to expand its US offerings to include other dairy staples such as paneer, curd, and buttermilk, enriching the Indian food experience abroad.

A New Chapter for Amul

This launch is a testament to Amul’s enduring legacy and its commitment to bringing the taste of India to global shores. Having already established a presence in over 50 countries through its export business, the introduction of fresh milk in the US market is poised to strengthen Amul’s international footprint. For the Indian diaspora and Asian communities in the US, this means easier access to the familiar taste of home. As Amul ventures into this new territory, it carries with it the hopes and expectations of millions, ready to conquer new markets with its quality and innovation.