Imagining business growth without tech tools seems like a utopia none of us want to inhabit. Without the ingenuity of tech, business development would be subpar at best and absent at worst. Thus, as we move through the months of 2022, it would be prudent to note the changes one can expect to see in the world of business as it continues leveraging tech tools in an innovative way to augment growth and bring more diversity.

Tech-enabled innovation strategies will formidably impact the business landscape in the upcoming months of 2022. Ignoring these seminal tech trends will prove to be detrimental to organisations. To acknowledge the importance of these trends we’ve listed them below. These chief innovative trends that will shape the business landscape in 2022:

  1. Metaverse- Virtualisation is one of the most significant trends that will dominate the various industrial domains in 2022. Amalgamating the fabrics of our tangible real lives with the virtual one, the inception of the Metaverse is a signal to exceptional impending changes to the way we perceive and experience reality in the upcoming days. From Facebook to Microsoft, some of the most seminal multinational corporates have embraced the Metaverse to change the way they operate.  Companies like Ericsson are leveraging AI and VR to develop unique ‘internet of senses’ devices that will add tactile dimensions like smelling to the already expansive world of virtual reality.
  2. Total Experience (TX) – After several years of clear market dominance, UI has finally started to be edged out by TX. This abbreviated process stands for a holistic approach to the experience a firm provides with its services and products. Thus, unlike the bygone years, the experience quotient of a service will now be measured as an aggregate of several interlinking and equally seminal factors. These factors include employee experience, customer experience, user experience and multi-experience. Multi-experience is a novel concept that stands for the experience provided by a firm via all its touchpoints. Given the broad and dynamic view of TX, firms have to work harder to leverage tech tools to ensure satisfaction across operational verticals. This will help accelerate growth and business development.
  3. Hyper-automation– the process of automation has long been fuelled by tech tools like AI, ML, RPA, and others. Now we stand at the cusp of a brand new era of hyper-automation. The emergence of hybrid workplaces and hybrid projects have already displayed the potential of such ingenious tools. The projected growth rate of the automation software market in 2022 is a testament to the true potential of this tech-induced era of automation.
  4. No-Code Interfaces– As ingenious as it sounds, no-code interfaces have already been quite extensively embraced across industrial verticals. The idea behind this new tech era is that the dearth of coding skillsets will no longer deter firms from availing high-tech AI services to streamline their operations. For instance, Codex was launched by the research group OpenAI as a programming model that has the power to synthesis code from the spoken human language. In 2022, we can expect to see firms leverage the boons of AI and ML without owning a single proprietary server or code. 
  5. Sustainable Growth Solutions– Given the current discussions about infusing sustainability into the way corporates and business houses operate, sustainable growth solutions are uncontestably one of the most significant innovations that will characterise 2022. Leveraging tech tools, firms across the world are investing in renewal sources of power and implementing the same to fuel their operations. From solar panelled offices to wind-mill energy powered supercomputers, innovative green solutions all over the world have witnessed a definitive boost. For instance, Helion Energy is developing a fusion generator that’s set to be launched into the market this year, revolutionising the way green energy is used in the industry.

Innovation has been the key guiding force behind the strides of improvement businesses have attained over the bygone decades. Keeping this legacy arrive, the aforementioned trends will effectively shape the business realm in 2022, leveraging the myriad benefits of the existing and emerging tech tools. While the business sector is set to experience a tidal wave of change in the upcoming days, this will just be the beginning to a world of much more amplified modifications. Firms that keep this in mind and draft their growth charters accordingly will flourish better than ones that neglect such trends. Thus, business growth will be characterised by how efficiently and creatively firms can use such tools.

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