admin Curating a unique brand persona is a long and arduous task. Building a reputable brand image may take months of hard work and efforts on the part of the entire team of the venture. However, its central position in a business model cannot be negated. Social media platforms have emerged as one of the most significant domains for establishing a notable brand identity. Without acing the social media race, no brand can hope to leave an indelible mark on the market. Thus, the ability to craft an online persona is an inevitable element of scrutiny when gauging a venture’s marketing prowess. Listed below are some of the most notable apps that help amplify the market presence of a brand in the online arena:
- Biteable
Bid your content creation woes goodbye with the Biteable app. Since engagement is the key to ensuring a growing customer base and a formidable brand reputation, apps like Biteable are lifesavers for brands. Visual content receives three times more engagement than written content. Biteable helps create engaging, informative as well as entertaining content with the correct tone and voice for your brand.
You also get a host of free features like video templates, music clips, animated bits, etc. to help amplify your content game on social media. With its easy-to-use interface and lucrative plan pricing, Biteable is a fan favorite.
- MissingIettr
One of the most daunting tasks when attempting to create and maintain an online presence is to schedule posts and content for your customers. This can be difficult to manage as the social media portals are quite variegated and diverse. Hand-selecting posts and determining their correct time of release may be tricky.
Missinglettr is an app that streamlines this entire process of content posting across the various social media platforms of the brand. The app creates a year’s worth of content for the brand. It also comes with additional features like templates for content creation, scheduling, and marketing, as well as a URL abridger that helps export campaign assets making them usable for other marketing initiatives. Missinglettr also provides the user with a weekly report to keep them informed of the progress achieved.
- BeLive.tv!
Live streams are rapidly becoming the life and blood of the social media branding game. Live streaming videos of brand events and product launches have become obligatory. This guarantees the creation of a succinct buzz about the brand while simultaneously boosting customer engagement. As a branding strategy, live stream is here to stay.
Apps like BeLive.tv! help brands ace this trend. The app is designed to broadcast a live video smoothly, without interruptions. The brand logo can also be featured on the screen during the stream. The app interface is designed in a way that the comments of the viewers can be seen in real time. This helps augment engagement with the customers and adds to one’s branding capital.
- AdExpresso
Advertising is a key way of building a social media empire. It is a crucial part of branding in the online market space. Traditional advertising strategies might not work well in this virtual domain. Brands may have to reinvent their marketing tools to ace this novel race.
This is where apps like AdExpresso come in handy. This app allows for a real time assessment of Facebook, Instagram, and Google ads, to ensure that your ads resonate with the target audience identified incongruence with your unique campaign targeting details and brand name. You can also create and manage ads for these three platforms on AdExpresso and then see what’s working.
- Buzzsumo
Knowing your target audience is an essential part of embarking upon this journey of brand curation. Unless an enterprise understands the nuances of the preferences and likings of its customer base. It cannot invest in a potent branding strategy. But it is equally important to know how your social media content is faring across the portals. This is where research becomes critical.
While brands can opt for the tried and tested options like Google Analytics, there are also other apps that offer more diversified features to their users. Buzzsumo is one such application. It is a research tool that helps brands understand who is spreading their content and what is the effective reach of their posts. Deemed as one of the most powerful research tools in the market, Buzzsumo allows the user to find the most shared pieces of content on social media channels. It also helps them find influencers related to those topics. You can track your competition while simultaneously tracking your own progress through keyword and brand name mention alerts on the app.
The augmenting importance of social media channels has revolutionized the branding game. The strategies and tools needed to succeed in the present scenario are varied and complex. It is important to seek the aid of professional brand makers -like the apps mentioned above- to ace this branding game. Brands that can embrace this new tidal wave of change will witness tangible results within a short span of time.
Magazine
