admin Women have had to face the maximum challenges in almost every arena but as is said the lower the cork is pushed the higher it springs back. With perseverance and dedication, women today have been able to push through boundaries and break barriers to establish themselves. Pallavi Goorha Kashyup who is the Founder and CEO of PG Communication is an apt example of the women in industry who lead by example and become a force to be reckoned with.
The Maverick Magnate
How to manage both professional and personal life graciously is a skill that has been aced by Pallavi Goorha Kashyup. Her journey to success was a thousand miles long and the first step was getting a post graduate degree from one of the most renowned journalism universities, Indian Institute of Mass Communication (IIMC). From thereon, she went from one strength to another.
Learn entrepreneurship by going through the drill and keep learning again at every turn and twist – Pallavi Goorha Kashyup
She worked for some of the most prestigious media houses, Exchange4Media, Mint, Cyber Media and the Times of India, to name a significant few. The potential that she held was immense which led her to establish PG Communication that focused on internal as well as external communication, public and media relations management, for SMBs, CEOs and individual professionals/brand leaders. She also shines a leading light and is an inspiration for all the other women in the industry as she is supported by an ‘all women’ team of media experts since the inception of her company.
Stimulus Behind the Phenomenal Decision
To leave behind a fat salaried job is not an everyday ritual and needs an immense amount of courage. Pallavi was well renowned in the journalism field and had spent 18 years to build herself. Leaving all of that aside and embark on an enterpreunrerial journey, was to build a successful corporate communication services for niche medium sized organizations those were not being addressed by the large PR agencies. Pallavi also wanted to put into play a success story in the domain of communications that was unheard of before. She drew great inspiration from her father who had a glorious 30 years of entrepreneurial experience across many Industries.
Pallavi adores her daughter and always wanted to be a hands-on Mom, devoting quality time during her childhood years. Realizing the challenges of her previous job she took an early call to quit and started her company mostly working from home to strike an equilibrium between the two.
Going the Extra Mile
On an average, Pallavi works 8 hours a day to remain on the top of all client’s work requirements at her organization but she never shies away from putting in more. She along with her entire team are ready to burn the midnight oil if a client’s assignment is running late or needs to be delivered in a short time span. For Pallavi, it is always about the quality of service and extra value delivered every time to each client. . They treat all their clients equally and the growth of every brand matters to them. Although, right now PG Communication is a well-established firm, in the beginning Pallavi had to work very hard to ensure that she could ensure everyone’s paycheck. Hard work and dedication have helped her come a long way and given financial success to her venture.
Most of the times, we do perform the best and work it out jointly. We have also learnt to handle a beating, when it hits us, even after our best efforts. We all say it loud, “Hey… come on…. that’s life….no sweat over this one -Pallavi Goorha Kashyup
Juggling Between the Multiple Facets of Life
Becoming a successful entrepreneur is not everyone’s cup of tea. While it does empower you beyond words, it can prove to be very emotionally consuming and stressful. Your work requires you to be omnipresent which makes handling your private life an extremely arduous task. Pallavi says that while the stress that she faced during the establishing years was extraordinarily high. She soon got a grip of it and started to balance it, and also managed important aspect of her personal life. Although, she believes that her family both at work and at home act as pillars of strengths for her and ensure that she never breaks under the pressure.
Embodying Customer Trust and Satisfaction
PG Communication has always been about serving the clients with the absolute best and all their efforts have bore fruits. The new clients that get added regularly to PG Communication family are usually referrals, which proves how happy the exiting clients are with the services rendered to them. Each customer is presented with a customized and creative strategy to suit their needs the best. This approach helps PG Communication to always ace the game and stay ahead of the competition.
Learnings
Pallavi smiles and says” Oh my God…..it was a roller coaster ride in the beginning. I was under constant pressure to deliver and come up to the expectations of all stake holders. First learning was the challenge of locating capable and sincere team members. Second learning was….for our team to never say “NO”…. even for short notice assignments. Delivering projects in time helped build the client confidence and bring in more projects. We all feel humbled to be servicing many clients for the last 8 to10 years without any breaks.
Pandemic brought totally new set of challenges for the society and business across the globe. We had to be nimble-footed and come up with survival strategies for the clients first in order to sustain our business. Learning was….” Collaborative efforts”. We and client worked together along with other stake holders and media personnel. Resources were curtailed so we had to find work around methods and still maintain continuity of projects under implementation since March of last year. It is appreciable that we had a good understanding and support from our clients and team members to ride over the most difficult phases with least impact on our operations.
A Bright Future Awaits
PG Communication under Pallavi’s guidance is planning to expand and grow exponentially in the upcoming years. The pandemic has affected almost all business arenas and also forced us to plan things in a flexible but resilient manner. PG Communication is up to the speed already in redefining in the strategy and provide guidance to clients so that they are well-versed with the new and ever-changing environment.
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