On World Nutella Day, Nutella announced that fans will have a chance to win a five-day, four-night trip for two to Milan, Italy. Additionally, the company is giving up to 20,000 coupons to fans who participate in the giveaway on social media for a free jar of Nutella.
Celebrity chef Giada De Laurentiis and YouTube star Alexys Gabrielle Johns teamed up with Nutella to help spread the word.
In a statement de Laurentiis said, “I believe food is the cornerstone of community and for me, Nutella has always helped create special moments with my family,” he added, “I hope fans are inspired to open up a jar of Nutella and help spread the love on February 5.”
You must visit the Nutella Day website and complete an entry form, which will only be available during the sweepstakes period, to win a free trip to Italy. On Feb. 14, winners will be announced and the lucky winner and their travel companion will get to tour a Nutella factory to see how that magical spread is made during the trip.
But New York or Chicago fans would get Nutella fix sooner rather than later and can head down to a local Nutella Cafe to get a free, personalized jar of Nutella with the purchase of a menu item of their choice.
Participants must submit an original, public Nutella-themed post, either photo or video, on Twitter, Instagram, or the official Nutella Facebook page for a free jar of Nutella and 20,000 coupons will be unlocked and the company will notify the winner once there are 50 posts in each of the 50 states.
Posting are open from 12 a.m. EST on Feb. 5 and ends at 6 a.m. EST on Feb. 6. Your post must include #WNDGiveaway plus a hashtag for your state. To enter the sweepstakes for Nutella’s Italy Experience, visit the Nutella Day website between Feb. 5 and 6 and to enter the World Nutella Day Coupon Giveaway for a free jar watch out on social media.