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New Dessert Launch Expands Baskin Robbins’ Offerings beyond Ice Cream
Quick Summary
Baskin Robbins has entered the waffle category with its new New York Loaded Waffles dessert range. The launch expands the brand’s offerings beyond ice cream into loaded waffles featuring brownies, cheesecake, and chocolate chips. The range includes four flavors with rich spreads, sauces, and crunchy toppings.
Customers can also pair selected waffles with complementary gelato or ice cream options. The products will reach more than 1,150 parlors across over 320 Indian cities. Prices start at ₹150 plus GST, making the range accessible to dessert enthusiasts.
Introduction
Baskin Robbins has expanded its Indian dessert portfolio by entering the waffle category with New York Loaded Waffles. The new range combines familiar American-style dessert flavors with ingredients suited to Indian consumer preferences. Additionally, the launch introduces four indulgent combinations featuring loaded waffle bases, rich spreads, sauces, and crunchy toppings.
Customers can also choose complementary ice cream or gelato pairings with selected varieties. With this launch, Baskin Robbins strengthens its presence in the indulgent dessert segment while offering customers new ways to enjoy sweet treats.
Baskin Robbins Introduces Four New York Loaded Waffles
The New York Loaded Waffles range features four distinct combinations designed for chocolate and fruit dessert lovers. Each variety brings together a loaded waffle base and flavorful toppings for a richer dessert experience. Customers can also choose suggested ice cream pairings with selected combinations.
The Blueberry ’N White Chocolate Waffle combines white chocolate spread, blueberry sauce, and French biscuit flakes. Customers can pair it with Blueberry Cheesecake Gelato for an additional fruity and creamy element.
The Brownie ’N Nutella Choco Chip Waffle features a brownie-loaded base with creamy Nutella and chocolate chips. Chocolate C Roasted Hazelnut Gelato provides its suggested ice cream pairing.
The Cheesecake G Lotus Biscoff Crumble Waffle combines a cheesecake-loaded base with Lotus Biscoff spread and crunchy crumble. Customers can pair it with Biscoff Ice Cream for a complementary dessert combination.
Rounding out the lineup, the Chocolate Overload Waffle features a chocolate chip-loaded base with gooey milk chocolate spread. Additional chocolate chips complete the dessert, while Bavarian Chocolate Ice Cream offers its suggested pairing.
Brand Leadership Highlights Dessert Innovation
Mohit Khattar, CEO of Graviss Foods Pvt. Ltd. (Baskin Robbins India), highlighted innovation as central to the brand’s consumer strategy. He explained that New York Loaded Waffles bring a fresh perspective to a familiar dessert favorite.
Additionally, the range combines American-inspired flavors and heritage with an understanding of Indian palates. The launch also reflects the brand’s focus on expanding its portfolio through international tastes, textures, and choices.
New York Loaded Waffles Reach 320+ Cities
Baskin Robbins plans to make the new waffle range available across more than 1,150 parlors in over 320 cities. Prices start at ₹150, excluding GST. This extensive distribution gives customers across multiple Indian markets access to the new dessert offerings. The launch also broadens the brand’s presence beyond its established ice cream category.
FAQs
1. What is the new dessert range launched by Baskin Robbins?
Baskin Robbins has entered the waffle category with New York Loaded Waffles, featuring four indulgent varieties with loaded bases, spreads, sauces, and toppings.
2. Which flavors are available in the New York Loaded Waffles range?
The range includes Blueberry ’N White Chocolate, Brownie ’N Nutella Choco Chip, Cheesecake G Lotus Biscoff Crumble, and Chocolate Overload waffles.
3. What are the ice cream pairings available with these waffles?
Suggested pairings include Blueberry Cheesecake Gelato, Chocolate C Roasted Hazelnut Gelato, Biscoff Ice Cream, and Bavarian Chocolate Ice Cream.
4. How much do Baskin Robbins New York Loaded Waffles cost?
The new waffle desserts start at ₹150 plus GST, although the price of individual varieties may differ.
5. Where will Baskin Robbins sell its new waffle desserts?
The New York Loaded Waffles range will be available across more than 1,150 Baskin Robbins parlors in over 320 cities across India.
Key Takeaways
- Baskin Robbins has entered the waffle category with its New York Loaded Waffles range.
- The launch introduces four dessert varieties featuring brownies, cheesecake, chocolate chips, and flavorful toppings.
- Selected waffles offer complementary gelato or ice cream pairings.
- The range will reach over 1,150 parlors across more than 320 Indian cities.
- Prices start at ₹150 plus GST, expanding the brand’s indulgent dessert offerings.
Conclusion
Baskin Robbins is expanding its dessert portfolio with four New York Loaded Waffles varieties. The launch combines loaded waffle bases, distinctive toppings, and optional ice cream pairings.
Additionally, its extensive distribution will bring the new desserts to customers across India. With prices starting at ₹150 plus GST, the range adds another option for consumers seeking indulgent dessert experiences.
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