admin Anders Dewoon stands at the forefront of a new era in global mobility, where technology, sustainability, and human behavior converge to redefine road safety. As the Founder and CEO of Consenz International, he is shaping a future in which advanced driving support is no longer limited to premium vehicles but becomes accessible to drivers everywhere.
With more than two decades of international leadership experience and a career spanning strategy, innovation, and large-scale transformation within the automotive industry, Dewoon has emerged as a visionary leader committed to turning complex challenges into meaningful, real-world impact. His work reflects a clear belief: safer roads are built not only through smarter vehicles, but through smarter ecosystems that place the driver at the center.
“Road safety should not depend on the price of a car; it should be a universal right enabled by smart, accessible technology.”
– Anders Dewoon
A Leader Shaped by Global Perspective
With more than two decades of international leadership experience, Anders Dewoon brings a deeply global outlook to everything he builds. Having lived and worked across Europe, South America, and North Africa, and traveled to over 60 countries, his leadership has been shaped by diverse markets, cultures, and mobility challenges. This exposure cultivated a sharp strategic mindset and an ability to identify systemic gaps, particularly in how technology is distributed across societies.
Before founding Consenz International, Dewoon spent over 20 years at Scania, one of the world’s most respected industrial and mobility companies. His career trajectory there spanned roles in strategic development, sales, insurance, and advanced business solutions. In his later years at Scania, he played a critical role in shaping commercial strategies for connected, electric, and autonomous vehicles experience that would later become foundational to his entrepreneurial journey.
The Birth of Consenz International
Consenz International was born from a realization that despite rapid technological advancements in the automotive sector, modern safety solutions remain largely confined to new and premium vehicles. This left a vast global vehicle population, especially in developing regions without access to tools that could significantly reduce accidents and fatalities.
Under Dewoon’s leadership, Consenz set out to “democratize road safety.” The company’s mission centers on empowering drivers with intelligent, connected technology that improves decision-making, awareness, and behavior without relying on expensive vehicle upgrades or closed OEM systems.
At the core of Consenz’s offering is a retrofit-friendly, connected Head-up Display (HUD) that can be installed in virtually any car, regardless of brand or age. Designed with behavioral science, augmented reality principles, and conversational AI, the solution delivers critical information directly in the driver’s line of sight, minimizing distraction and enhancing safety.
Innovation Rooted in Openness
One of Dewoon’s most defining strategic choices has been building Consenz as an open platform rather than a closed ecosystem. Unlike traditional automotive systems constrained by legacy infrastructure and liability concerns, Consenz enables third-party service providers to deliver safe-driving solutions through its HUD, without integrating into the vehicle’s internal systems.
This openness accelerates innovation. New services can be delivered over the air, allowing drivers to benefit from rapid advancements in navigation, communication, and safety algorithms. It also positions Consenz as a neutral enabler in the mobility value chain, bridging drivers, service providers, cities, and insurers.
Leadership Through Values and Empowerment
Dewoon’s leadership philosophy is deeply value-driven. Influenced by his long tenure at Scania, he believes that strong organizations are built on trust, clarity of purpose, and empowerment rather than control. At Consenz, team members are encouraged not only to execute their roles but also to continuously improve the processes around them.
Learning is experiential, responsibility is broad, and mistakes are treated as part of growth. This approach has helped Consenz remain agile and resilient, even while developing complex hardware-software solutions in a challenging funding environment.
Diversity and sustainability are also central to Dewoon’s worldview. His long-standing involvement with Scania’s Sustainability Board reflects a belief that innovation must align with long-term societal and environmental impact, a principle now embedded in Consenz’s mission.
A Mission Beyond Markets
While Consenz is preparing for market entry in the Nordics and broader Europe, Dewoon’s vision extends far beyond commercial success. The company is explicitly aligned with the United Nations’ goal to halve global road fatalities by 2030. With nearly 95% of traffic-related deaths occurring in developing countries, the need for affordable, scalable safety technology is urgent.
By targeting the estimated 1.2 billion existing vehicles worldwide, Consenz aims to deliver impact where it matters most bringing modern driver support to regions and communities historically left behind by automotive innovation.
“The real power of connected mobility lies not just in vehicles, but in how people, data, and behavior come together to save lives.”
– Anders Dewoon
The Road Ahead
As Consenz moves toward industrialization and scale, interest is growing from both B2C and B2B segments, including last-mile delivery, taxi services, car rentals, and insurance providers. Strategic partnerships with global technology leaders and recognition for innovation in areas such as 5G sustainability further validate the company’s direction.
For Anders Dewoon, the journey is far from over. What began as a vision to reduce accidents is evolving into a broader ambition: to build a connected driver community where technology, behavior, and collaboration converge to make mobility safer, smarter, and more human.
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