admin Ninety-five years of unity, renaissance, and giving… This is the Saudi National Day, the heartbeat of pride in the heart of every citizen, and the memory of a nation that embodies the cohesion of leadership and people in a journey of achievements that never stops.
It is not just a date on the calendar, but a milestone where we recall how Saudi Arabia has become a global model of transformation and leadership, and how media and public relations have played a pivotal role in highlighting the nation’s bright image and documenting its achievements before the world.
From the very first moment of the Kingdom’s unification by the founding King Abdulaziz – may Allah have mercy on him – the leadership recognized the importance of delivering the national message and establishing a unified identity. Saudi media began with the launch of the Umm Al-Qura newspaper in 1924, followed by the first radio station, and later the rise of digital media and global platforms. This development made media a key partner in shaping the nation’s identity for its people and the world, and a bridge for communication with different cultures.
At the heart of National Day celebrations lies the power of public relations, which established bridges of trust between leadership and citizens, and between the Kingdom and the world. Governmental and private entities have adopted media campaigns, conferences, and awareness initiatives to highlight the scale of the major transformations witnessed by the Kingdom in the fields of economy, education, health, sports, and environment.
Saudi Vision 2030 emerged as an ambitious headline for a new era, making media and public relations key tools to deliver its objectives and encourage society to participate in achieving them. Today, media messages are rich with success stories documented by numbers that reflect the paths of digital transformation, women’s empowerment, educational progress, and attracting major investments—an approach that has enhanced transparency, nurtured optimism, and made citizens active partners in every step.
In the era of digital platforms, National Day has transformed into an interactive popular celebration, where millions of photos, videos, and posts shared by citizens on social media converge, each telling their own story with the nation in their unique voice. The National Day has thus become a platform for social interaction, employing both traditional and modern media to reflect a complete cultural scene that transcends geography to reach every home and every Saudi heart.
With the Kingdom’s achievements extending globally, public relations has become a tool to strengthen its future image through strategic campaigns, official delegations, and international exhibitions. In this way, the image of an open and ambitious nation has been firmly established—one that takes pride in its culture, holds fast to its values, and moves forward with confidence toward a prosperous future.
This year’s slogan, “Our Pride is in Our Nature”, encapsulates the identity of the homeland, affirming that what distinguishes Saudi Arabia is the authenticity of its people, deeply rooted in generosity, ambition, and magnanimity. These are the values that guide its journey toward the future. With every new National Day, the values of unity are embodied, success stories are told, and the future of a homeland—the most beautiful among homelands—is written.
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