admin Innovation rarely follows a straight path. It often takes shape in the minds of those who dare to connect seemingly unrelated fields fashion and data, culture and commerce, creativity and community. Nisreen Shocair has built an extraordinary career at the intersection of these very disciplines. A visionary business leader, she has continuously redefined what it means to lead with both strategy and soul.
Merging Tech, Fashion, and Culture: A Trailblazing Career
With over three decades of experience, Nisreen Shocair has navigated an eclectic career spanning retail, media, telecommunications, fashion, and technology. Her professional journey has taken her across six global markets and placed her at the helm of some of the world’s most renowned companies including Virgin Megastore, Virgin Mobile, YOOX NET-A-PORTER, and Magrabi Retail Group.
Her story began in the 1990s New York music scene, a cultural hotbed that shaped her early career. She witnessed firsthand how the digital age began to disrupt traditional entertainment. Rather than resist the change, she embraced it, finding innovative ways to protect artists’ rights while digitizing their content. This early intersection of art and tech laid the foundation for her belief that technology should be an enabler, not a replacement, for creative expression.
Today, she applies that same philosophy across industries and continues to champion innovation in every role she takes on.
Beyond ONE: A Platform Built on Purpose
Currently serving as the Group Chief Transformation Officer for the Middle East, Africa, and LATAM at Beyond ONE, Nisreen is at the forefront of transforming the digital landscape. Beyond ONE is more than just a tech company. It is a global digital service aggregator powered by community, culture, and collaboration. The platform curates the best-of-the-best from different industries and offers a unique multi-player approach in a traditionally single-player digital world.
Under her leadership, Beyond ONE strives to build lasting communities, create global partnerships, and empower members to amplify and monetize their voices. With over 30% of its C-suite occupied by women, the company is also setting a new benchmark in inclusivity.
Entrepreneurial Ventures: Bridging Luxury and Circularity
Beyond her corporate roles, Nisreen is also the founder and CEO of The Shocase Network, an incubator investing in fashion, wellness, entertainment, and sports. She co-founded a fast-growing concept for private collectors across art, music, and fine jewelry, Art of Rare & Vintage, a project that merges exclusivity with circularity and offers event-driven, concierge-led services for high-value collectors.
These ventures are grounded in her belief that business should always be a force for good. Whether promoting sustainable luxury or enabling underrepresented designers, she brings a mindful approach to growth and remains conscious of how it impacts people and the planet.
Championing Women in Tech and Leadership
While Beyond ONE fosters an inclusive environment, Nisreen acknowledges the gender gap still prevalent in the broader tech ecosystem. Her approach to closing this gap is multi-faceted. She actively hires women into leadership roles, sponsors female-led startups, organizes events around women’s challenges in tech, and invests in mentorship and returnship programs to ensure women can re-enter the industry after career breaks.
She is particularly vocal about the importance of supporting middle-management female leaders so they can rise to the top. Through networks, sponsorships, and skill development, she is building a new generation of confident and capable women leaders.
Vision for the Future: Tech, Talent, and Transformation
Nisreen’s vision stretches beyond boardrooms and balance sheets. She imagines a future where coding schools, music conservatories, and sports facilities exist even in the most underprivileged communities, including refugee camps. Her belief is rooted in the idea that the next tech genius, artist, or athlete could emerge from anywhere, provided they are given the tools, exposure, and mentorship needed to thrive.
She is also passionate about platforms that democratize content and allow creators to connect directly with audiences. For her, innovation is not just about flashy gadgets. It is about building ecosystems where creativity, business, and technology converge to foster equitable opportunity.
Data Meets Intuition: The Philosophy Behind Her Success
Nisreen attributes much of her success to a balanced approach, trusting her gut while relying on data to validate her ideas. This analytical yet intuitive mindset has helped her make bold decisions. From turning around failing businesses to launching category-defining ventures, she demonstrates an ability to spot opportunities ahead of the curve.
As a trained data scientist, she does not just follow trends. She builds them. Her track record includes transforming Virgin Megastore into a lifestyle brand, recognizing the potential of streaming before it became the norm, and creating digital-first platforms that blend commerce, community, and culture.
A Beacon of Change
Nisreen Shocair’s story is not just one of corporate triumph. It is a narrative of cultural transformation, gender empowerment, and global innovation. Her work across Beyond ONE, Shocase, and Art of Rare & Vintage illustrates a future where businesses do not just grow but evolve. As she continues to pave the way for the next generation of trailblazers, her influence is likely to be felt far beyond boardrooms and boutiques.
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