Crystal Palace Football Club has extended its official partnership with Italian sportswear brand Macron. The multi-year agreement strengthens their existing collaboration, which began in 2022. Under the renewed deal, Macron will continue supplying matchday kits, training wear, travel apparel, and accessories for both players and fans.
The extension marks a major step in the club’s long-term strategy to enhance its identity through custom-designed sportswear. Since the start of their relationship, Macron and Crystal Palace have co-created several memorable kits. Among them was the FA Cup-inspired shirt that celebrated one of the club’s most iconic victories.
Macron’s CEO, Gianluca Pavanello, expressed enthusiasm for the ongoing collaboration. “We are delighted to continue this successful journey,” he stated. “Our shared values—loyalty, determination, passion, sacrifice, and respect—shape every design we create.”
He further added that these values are reflected in each new collection. Macron aims to deliver football kits that are not only technically advanced but also deeply connected to the spirit of Crystal Palace FC. The upcoming designs are expected to feature innovative fabrics, bold graphics, and symbolic elements that reflect the team’s rich heritage.
Both parties confirmed that work on future collections is already underway. The focus remains on combining high-performance materials with aesthetics that honor the traditions of the club. These kits are being developed to meet the demands of top-level football while resonating with the fanbase on a deeper level.
In addition to outfitting the first team, Macron’s role includes designing apparel for the club’s training sessions and travel requirements. Fans can also look forward to exclusive releases, limited-edition jerseys, and expanded retail options. The partnership ensures that both players and supporters will continue wearing gear that celebrates the pride and passion of Crystal Palace.
This extended deal reflects Crystal Palace’s vision for growth both on and off the pitch. It also highlights Macron’s expanding footprint in elite football by partnering with clubs known for their strong identity and loyal fan following.
As Crystal Palace prepares for the next season, the continued collaboration with Macron promises exciting kit launches, deeper fan engagement, and elevated standards in football fashion. The two brands remain committed to crafting designs that unite tradition, performance, and style.