admin Carrying Forward a Legacy of Health
In the ever-evolving nutraceutical landscape, where innovation meets integrity, one leader stands out not just for her strategic prowess but for her unwavering passion. Kristina Edvinsson, the owner of Gelpell AG, has crafted a remarkable narrative that blends a rich family heritage with forward-thinking leadership. Her journey is one of resilience, reinvention, and a relentless commitment to human wellness.
Gelpell AG, under her stewardship, is more than just a contract manufacturer of food supplements. It is a symbol of innovation, quality, and trust. Nestled in the heart of Switzerland, Gelpell AG specialises in high-quality capsule processing and packaging, offering a full-service solution that sets a benchmark in the nutraceutical industry. The company’s mission is clear: deliver excellence with every capsule, backed by safety, science, and sustainability.
“We had and still have a profound belief in the importance of quality, customer service, and a commitment to the well-being of individuals.”
From Childhood Curiosity to Industry Trailblazer
For Kristina, the journey into healthcare leadership began not in a boardroom, but in the hallways of a pharmaceutical facility. Raised in a family deeply rooted in the world of supplements, her early exposure to production labs and technical environments was more than just education—it was immersion. Her great-grandfather was a pioneer in the field, and her father, Peter Greither, cemented the family’s legacy with the founding of Swiss Caps, now a part of the Aenova Group.
This lineage gifted Kristina not only with insights but also with values—precision, responsibility, and innovation. Her diverse educational background, which includes a Master’s in Contemporary Art and entrepreneurial experience running her own art gallery in Zurich, further shaped her unique leadership lens. It taught her sales, finance, and storytelling—skills that would later prove vital in the business world.
The Gelpell Renaissance
When Kristina and her husband Tomas acquired Gelpell AG in 2015, the company had just six employees. What followed was nothing short of a transformation. They invested not only financially, but emotionally—selling the gallery, leaving secure jobs, and pouring themselves into building a vision.
What they built was a powerhouse of full-spectrum nutraceutical solutions—from formulation and production to packaging. Gelpell’s now-celebrated soft and hard capsules, produced under one roof, are trusted across Europe. Their growth is driven by Kristina and Tomas’ belief in three pillars: quality, service, and dedication to well-being.
Nurturing a Company Like a Family
Kristina’s leadership style is deeply rooted in empathy and inclusion. At Gelpell, the team of 50 functions more like a close-knit community than a corporation. Leadership isn’t confined to titles—it’s woven into everyday interactions. From trial days for new employees to summer and winter outings that include chocolate factory tours and horse carriage rides, Kristina fosters a workplace where people feel valued.
“We know each team member by name,” she says. “When a person aligns with our culture, leadership becomes seamless—it’s about trust, belonging, and mutual respect.”
Thriving in Times of Crisis
During the COVID-19 pandemic, Gelpell AG demonstrated resilience and agility. With global supply chains in disarray, the company swiftly adapted its production plans and maintained steady delivery. This wasn’t luck—it was leadership. It was the result of a culture built on trust, open communication, and a commitment to excellence.
Leading with Sustainability and Vision
While Gelpell AG is a contract manufacturer without its own retail brand, it doesn’t shy away from sustainability. Kristina ensures that the company supports partners with eco-conscious packaging and waste reduction. “We take proactive measures to reduce our environmental footprint,” she notes. Switzerland’s sustainable energy sources only amplify these efforts.
In a market leaning toward plant-based lifestyles and personalised wellness, Gelpell remains ahead of the curve with its patented Gelpell Technology—offering high bioavailability and effective ingredient delivery. Certifications like FDA, ISO 22000, ISO 13485, and GMP reinforce the company’s reputation as a trustworthy partner.
“Stay curious, stay informed, and stay committed to your journey. Your impact on the industry is not only achievable but also vital.”
Poised for Expansion
With a strong European footprint, Kristina is now eyeing Asia for Gelpell’s next chapter. The nutraceutical wave—driven by personalised nutrition, ageing populations, and consumer health awareness—is only gaining momentum.
“Our goal is to be a trusted and innovative provider of nutraceutical solutions across markets,” she says. And with every step, they honour the family legacy while defining a bold, new future.
Empowering Women in Wellness
To aspiring female leaders, Kristina offers clear and heartfelt advice: “Embrace your passion for health and wellness. This industry is your canvas—paint it with purpose.” She advocates for building strong support systems and staying committed to the journey, no matter the challenges.
Magazine 
