Roblox has collaborated with Japan’s Bunka Fashion College to introduce a digital fashion course aimed at preparing students for the evolving virtual fashion industry. The program, developed in partnership with a major advertising group, focuses on blending physical and digital fashion design using advanced 3D content creation tools.
As part of the initiative, students created fashion collections using Roblox Studio and layered clothing technology. Their designs were showcased in a virtual exhibition, where users could try on outfits, vote for their favorites, and purchase items for their avatars. The theme, “My Brand,” encouraged students to express their personal aesthetic through both digital and physical creations.
The collaboration builds on a previous project launched at a top design school in 2023. Both programs aim to equip young designers with essential skills in digital fashion, a field that has seen rapid growth in recent years. With increasing demand for virtual clothing and avatar customization, industry experts predict that digital fashion will play a crucial role in shaping future trends.
Bunka Fashion College President emphasized the importance of integrating technology-driven fashion education. She noted that digital platforms are reshaping how fashion is created and consumed, influencing both virtual and real-world styles.
Roblox has announced plans to support global exhibitions featuring student designs. Additionally, the company aims to expand digital fashion education and provide young designers with opportunities to showcase their work internationally.
With the rise of metaverse fashion, experts believe digital design skills will become essential for future industry professionals. As more brands explore virtual fashion spaces, initiatives like this are expected to drive innovation in the sector.