admin Private equity firm BC Partners is in discussions to acquire a minority stake in the EuroLeague basketball competition. This strategic move positions BC Partners ahead of rivals like General Atlantic and Saudi Arabia’s SURJ Sports Investment.
EuroLeague has recently attracted interest from several private equity firms. BC Partners, General Atlantic, and other firms, including EQT, have been closely following the competition’s financial trajectory. These talks could lead to a finalized deal within a month.
The EuroLeague, formed by 13 clubs, has been actively seeking new investment opportunities. The Assembly of Syndicated Shareholders of Euroleague Commercial Assets, which includes prominent clubs like Real Madrid and FC Barcelona, met in June to approve new financial sustainability rules. This meeting highlighted the EuroLeague’s focus on expanding its financial structure.
Many sports leagues, including EuroLeague, are now looking for outside investors to boost funding and support future growth. Private equity firms see significant potential in the competition, making EuroLeague an attractive investment option.
BC Partners, based in London, is aiming to finalize the deal by addressing key financial aspects. The basketball league’s unique positioning in European sports has drawn in various investors, but BC Partners’ involvement seems to be progressing more rapidly. Transitioning into private equity could bring about more financial stability for the EuroLeague.
BC Partners remains a strong contender for securing this investment. With EuroLeague aiming for financial sustainability, the deal could mark a turning point for European basketball.
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