admin Maje, a popular French fashion brand, has collaborated with Maman, a beloved French café and bakery, to create an exclusive drink for New York Fashion Week (NYFW). The collaboration introduces the Pain au Chocolat latte, inspired by the classic French pastry. This limited-edition drink will be served in Maje’s toile de Jouy print cups, featuring the brand’s fall collection design.
Available exclusively at Maman’s SoHo and Meatpacking locations, the collaboration runs throughout September. The SoHo café will showcase Maje’s print on its windows, while the Meatpacking location features a special installation inside the café.
Maddie Guthrie Ashton, Maje’s North America senior brand director, expressed excitement about the partnership. She noted the alignment of values between the two brands, particularly around family and quality. “It’s been fun to bring a touch of Maje into Maman,” she added, highlighting the synergy between the brands’ design-forward approach.
Elisa Marshall, co-founder and owner of Maman, shared her enthusiasm for the collaboration, stating that Maje’s attention to fashion details mirrors Maman’s design ethos. “We can’t wait for customers to try the Pain au Chocolat latte,” Marshall said, pointing out the beautifully designed cups and sleeves.
The collaboration ties together Maje’s fashion-forward aesthetic with Maman’s culinary creativity, offering a unique experience for New York Fashion Week attendees. Customers can enjoy the exclusive drink from September 10 to 30, while supplies last, at the two Maman locations.
Maje’s fall collection, featuring the iconic toile de Jouy print, is available at their Meatpacking and SoHo stores, as well as their West Village location. Maman, which opened its first café in 2014, has grown to 34 locations, including Manhattan, Washington D.C., and Toronto.
This collaboration blends the worlds of fashion and cuisine, offering a stylish pick-me-up for NYFW visitors.
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