admin Influential leaders have the ability to identify lacunas in existing structures and strategies. They are blessed with foresight that helps them seize opportunities that may be invisible to others. Heine Krog Iversen, the CEO of TimeXtender is one such influential leader who recognised the potential of data analytics systems in the world of business and has now crafted an empire that serves some of the world’s most prominent clients, including the Fortune 500 companies.
As we enter deeper into an era that’s defined and moulded by Big Data, it is needless to say that growth or development without a data strategy is quite impossible. Thus, data analytics becomes the key differentiator between firms in the business arena vying for the top position. Acknowledging the need to create a cost-effective, streamlined and efficient data management infrastructure for firms, Heine decided to lay the foundations of TimeXtender that enables firms to build their data estate 10x faster.
Ideating Change
As a leader, Heine has always tried to infuse innovation into each of his undertakings. When it came to TimeXtender, Heine leveraged over 20 years of experience in the IT industry with his previous experience of co-founding an IT consultancy venture to create an enterprise that was different from the rest. In fact, the idea for TimeXtender came to his while he was spearheading the previous venture. He realised that businesses were building their data empires using manual coding, which was both costly and time-consuming.
The recipe for success is quite elementary. For TimeXtender, it’s about the technology we create, our dedicated team of professionals, our reliable partners, and our valued customers – Heine Krog Iversen
He envisioned TimeXtender as a company that would leverage automated tools to provide firms with modern data estate solutions that were 10x faster than the existing conventional model. Heine created TimeXtender in 2006 and since then the venture has been soaring from one height of success to the next. Today, the firm serves a roster of over 3,300 global customers in over 95 countries and partners with more than 200 companies including industry stalwarts like Deloitte, Microsoft, and others.
Embodying a Visionary Outlook
TimeXtender was crafted as a state-of-the-art, automated data management platform that implements and operates data warehouses without codes. This helps build a modern data estate for business ventures that cuts down on the unnecessary drain of time and resources.
As a leader pioneering change, Heine wants to make data accessible to all. According to him, a significant proportion of data potentials remain unharnessed. Moreover, improper or delayed access to data also leads to misguided business decisions. With TimeXtender, he hoped to eliminate this from the business process. Since TimeXtender allows data to be centralised, stored, and governed, it also ensures rapid access to the right data sets as and when needed. This reduces the margin for errors in the decision-making process that’s largely data-driven.
Overcoming Roadblocks
When Heine started the venture, he was sure of facing some roadblocks along the way. Since people are always set in the familiar ways of doing things, Heine realised that getting companies to acknowledge the benefit of a modern and automated data management system would be the major roadblock he would have to dismantle.
Helping clients realise the potential of next-gen data estates has been a privilege for TimeXtender – Heine Krog Iversen
Since traditionally companies relied on the expertise of large consultancy teams to create data management systems, breaking away from this mould was bound to be difficult. However, Heine was convinced that TimeXtender’s ingenious no code/low code, automated data estate system would finally outshine this dated model. His zeal and perseverance helped bring this dream to fruition as the venture came to be one of the largest data estate companies in the market.
Inspiring Others
Serving as the CEO of the venture, Heine the organisation’s growth strategy, strategic planning, global outreach, and overall market standing. As a leader, he believes in streamlining every aspect of the organisation. To this end, TimeXtender features a unique workspace, one that’s characterised by what it calls ‘Purpose Circles’. These mostly self-managed OPCs help employees harness their innovative sides better and develop leadership skills. Heine insists on such a model workspace because it helps build cross-organisational trust and flexibility.
Future Roadmap
While Heine agrees that the competition within the field of data analytics and management systems has been growing over the recent years, he is also certain of the edge TimeXtender has over the budding or already established competitors in the market. The comprehensive basket of data estate building and management tools that the firm provides is what gives it a unique market positioning.
However, for Heine, the sky’s the limit when it comes to achieving growth and success. Since he envisions a world where every firm is aware of the importance of automated data management systems, he is currently engaged in the process of expanding the international presence of TimeXtender. At the same time, Heine continues on his journey of business owners about the need for data-driven platforms.
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