admin Marketing is one of the most essential ways of ensuring that your business continues to grow persistently. The onslaught of digitization has reshaped the principles of marketing quite effectively. In such a scenario, working to ace marketing strategies is a priority no company can side with.
Since we happen to live in a hyper-dynamic world, like all trends, digital marketing trends also changed over the course of months, let alone years. Thus, as we approach a new year, it’s important to analyze which marketing trends will dominate the market landscape. Listed below are the top 5 marketing trends companies should incorporate into their strategies for 2022:
- Mobile-Based Marketing
The overwhelming popularity of a smartphone cannot be negated when it comes to curating marketing strategies. Since almost every customer has access to a smartphone, firms have to base their content and marketing strategies primarily on holistically capturing this section of the audience. Mobile-friendly content is predicted to be a major game-changer in 2022. This translates into the need to develop web pages and content that’s optimized for mobile phones. No potential customer will be interested in visiting your site if it’s not mobile-friendly. This would in turn reduce traffic on your page that can have negative consequences for your brand recall value. Thus, curating pages and content with a mobile-first approach in 2022 can help revolutionize the future of your firm.
- Automation
While automation has become an essential part of all business processes, its influence is bound to further expand in the upcoming days of 2022. When it comes to marketing, companies can introduce automation – if they already haven’t- for repetitive tasks like e-mail marketing campaigns or customer feedback surveys. Automating these aspects of your marketing channels helps in turning window-shopping experiences into sure-shot sales. For instance, if a customer happens to add a few items to her cart and then abandon it, a personalized email reminding her of the abandoned cart can be automatically triggered through this system. This can then translate into a hot sale!
- Video Content
The unparalleled popularity of video content is expected to increase by leaps and bounds in 2022. Companies can capitalize on this trend by using video content as a part of their SEO and social media marketing strategies. From IGTV and Reels to TikToks, YouTube videos, the options are endless when we look at the domain of video content. A little insight that firms can keep in mind, is that, creating a customized thumbnail for their videos and adding a transcript to them will help draw more traffic to their sites. Regular Reels and stories also help boost traffic. Tracking raging video trends from time to time will help companies keep in sync with the latest developments in the field of video content generation.
- Shoppable Posts
This category of posts had its inception with the booming growth of social media platforms like Instagram. According to predictions, shoppable posts are sure to dominate the space of digital marketing in 2022. All companies need to do to ace this trend is to post a photo on Instagram with their products and when customers click the post, they can find all the information about the product –including its price- listed in a comprehensive manner. Thus, they just have to click on the product to shop while still on Instagram. This helps improve the shopping experience of the individual as well as boost your sales.
- Educational Content will Gain Ground
This digital marketing trend is already a hit in 2021, but it’s bound to exponentially grow in 2022. Hard selling content has already been discarded in favor of more subtle, educational content strategies that inform the customer about the benefits and features of a product rather than focus on selling them a product at all costs! Content that educates, engages, and empowers wins over one’s that try to sell a product from beginning to end! If companies reshape their content strategies to be more people-oriented and highlight the boons and banes of a product to provide a more general understanding of the same among customers, they’re sure to witness growth in 2022.
While the above-mentioned trends are only some of the ways digital marketing will change in 2022, companies will have to keep themselves well-informed about all the sudden and erratic changes that might happen in the market overnight. Since trends are bound to rapidly transition from one zone to another, firms must be prepared to take a leap of faith whenever needed!
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