admin The real estate sector has witnessed steady growth in the course of the by-gone years. Several franchise chains have emerged during this period to exploit the boons of this successful industry. 3% Realty is one of the most formidably successful names in the real estate franchise market today. This franchise network is dedicated to providing customers with holistic real estate services and solutions that make the buying and selling of real estate as streamlined and efficient as possible. The team at 3% Realty is committed to ensuring that the entire process is smooth and efficient to help clients attain maximum returns on their investments.
The Franchise Curator
The franchise network is guided on its relentless journey of growth and expansion by the pioneering vision of its CEO and Founder, Mr. Roy Almog. Roy leverages his extensive experience in the field of telecommunications and real estate to guide the firm on its quest for unencumbered growth. While Roy was working fulltime in the telecommunication sector, he frequently dabbled in the arenas of buying, renovating, and renting properties. He soon realized the gap in the market for a Full-Service Real Estate Brokerage firm, offering MLS exposure without higher priced REALTOR commissions.This became the seed that has now flourished into his real estate franchise dream.
Today, he has successfully transformed his visionary thinking into a tangible real estate franchise empire. He founded 2% Realty in 2007 as a Full-Service real estate brand that now franchises throughout Canada,and New Zealand.The franchise was created as a hub of excellent realty service provision, against a minimal commission of 2%. In 2009, Roy established the foundations of 3% Realty as an extension of the existing franchising empire.
Expanding as 3% Realty
Beginning with only a single location in Canada, the franchise empire now spans over 50 locations around Canada, the US, and New Zealand. After being hailed as Canada’s largest lower commission and full service real estate brand, Roy expanded into the US market as 3% Realty. At 3% Realty, the brand offers consumers 100% real estate agent services, and 100% REALTOR.com exposure at a fair and reasonable rate of commission. It charges a flat 3% of the selling price of the property. The 3% Realty franchise network is rapidly growing throughout the US.
Building Trust-Worthy Partnerships
Trust and transparency are the canonical tenets for the franchise.3% Realty shoulders a formidable responsibility in terms of providing a significantly valuable asset management service for its clients. Thus, in the absence of trust, the property transactions handled by the firm would be impossible. Royasserts, “We often deal with our client’s single largest dollar transaction when helping them sell or buy a home. Our clients need to be able to trust our REALTORs completely in every step of the transaction. Our REALTORs are well trained and equipped to instill confidence in them, and earn our Client’s trust.”
Our clients need be able to trust our REALTORs completely in every step of the transaction – Roy Almog
Remaining a Step Ahead
The real estate market is constantly embracing new winds of change. Perpetual modifications and alterations are core elements that define the dynamic nature of the real estate market. Most contemporary clientsare well-versed in the nuanced nature of the buying and selling process. They wish to be involved in every facet of the transaction. Yet, they still require expert assistance and guidance. To help facilitate and fulfill these novel requirements,3% Realty has certain plans in place. Roy asserts, “Our big focus to ensure we stay relevant in the next 10+ years, will be on our REALTORs. Our REALTORs are well trained, operate in a paperless manner, and are well equipped to keep up with the fast-changing landscape of the Real Estate Market. We want to ensure that we are always ahead of the curve with any new trend we see come to market.”
A Team-Oriented Approach
The work culture at 3% Realty is marked by a diligent sense of teamwork and collaboration. Roy propounds, “I have a tight-knit group that’s always ready to pivot if and when we need. The group is often involved, but to a slight degree, in our other department’s projects and tasks, so that each team member can step in to help if needed in another department.”
Curating a Supportive Franchise Network
Building a strong and stable franchise network is quite a daunting endeavor. However, Roy outlines the secret to his successful franchise empire. According to him, support and collaboration are the key to the growth of a franchise chain. 3% Realty has set a pioneering example in this arena by procuring all requisite resources and tools needed by their franchisees to earn the trust of the clients.
Our REALTORs are well trained, operate in a paperless manner, and are well equipped to keep up with the fast-changing landscape of the Real Estate Market – Roy Almog
Embracing Changes
The ongoing pandemic has not altered the business conducted by the franchise, however, it has definitively changed the way the operations of the franchise network are conducted. Swift adaptation was the key to continue operations under the new operative protocols. As Roy mentioned, “We quickly adopted the technology that’s currently out there for Virtual Tours of homes, we offer property listing valuations over FaceTime or ZOOM, and get signatures electronically whenever possible.”
Navigating the Future
3% Realty has witnessed formidable growth over the course of time. In some cases, the growth has been profoundly equivalent to 440% YOY. This has further propelled the firm to successfully expand its franchise network to new locations. Roy now plans to further strengthen and enhance the position of the franchise network in its existing markets, while simultaneously fuelling the engine for further expansion into new territories and markets.
Magazine 
