admin A new promotion campaign has been ideated by the revered fast food giant, Taco Bell. The chain recently announced its plans to take over the night sky on May 4 during the crescent moon phase with its very own “taco moon.”
Details about the New Launch
The fast food giant stated, “On May 4th, the world’s largest and brightest object in the night sky will resemble a favorite indulgence, the taco — a new lunar phase, we are affectionately calling the Taco Moon.” It added that while Taco Bell “does not claim to own copyrights to a lunar phase of the moon,” it “stands behind the fact this really does look like a Taco Bell taco.”
And, when the Taco Moon arrives on May 4th, 2021, fans of the fast food chain in the U.S. who are craving a treat can score a free Crunchy Taco between 8-11:59 p.m. in the store itself or all day through the chain’s app or online ordering platform.
Expanding the Empire
Some international locations will also benefit from the announcement. “Taco Bell has been an established brand in the U.S. for nearly 60 years and we are thrilled by the accelerating fandom we’re seeing globally,” Julie FelssMasino, President of Taco Bell, International, shared. “As we’re opening more and more restaurants internationally, we know the May 4th moon will take us to new ‘heights’ as we introduce ourselves to new future fans in a delicious way.”
Participating Taco Bell restaurants include some locations in the United Kingdom, Australia, India, Costa Rica, Guatemala, and Puerto Rico, however, in those markets, guests will get a local favorite like a free Crunchy Taco with the purchase of a beverage in Guatemala and the option of a free black bean or seasoned chicken Crunchy Taco in India.Those in the U.S. will have the chance to score two additional offers all day on May 4th and May 5th. Both offers, Taco Bell explains, are fully customizable, available online and for delivery. And, Taco Bell Rewards beta members get bonus points on either promo, making it a win-win.
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