admin With the raging global pandemic and skewed opportunities of international travel, companies and chefs all over the world dare trying to ideate new ways of bring global tastes to their customers. Taiwan Tourism Bureau launched its latest campaign, “Bring a Taste of Taiwan to Your Home,” with a virtual cooking session concept in collaboration with Taiwan-based chef Chelsea Tsai from CookInn Taiwan.
Details about the Event
The event on June 2021 aimed to introduce the iconic Taiwanese food culture and shared with attendees how to make popular scallion pancakes and bubble milk tea in their homes. Taiwanese people are known for their devotion to traditional, high-quality cuisine. Voted by CNN as the best food destination in the world, Taiwan’s culinary philosophy is to eat often and eat well. From fine dining to local gems, Taipei and Taichung City boast 30 Michelin-starred restaurants and more than 190 recommended restaurants in Michelin’s latest publication.
More than 70 guests joined the event to celebrate the culinary theme. The attendees received the ingredient boxes prior to the event, and on the day of they followed the Taiwanese chef to make their own scallion pancakes and bubble milk tea.
Ideating a Strategy for the Current Times
The director of the Taiwan Tourism Bureau San Francisco office, Linda Lin, said “We are keeping up our communications with journalists and trade partners and providing them with the most updated market information and travel inspiration. Taiwan adheres to all health and hygiene regulations, providing safety for travelers. The Taiwan Tourism Bureau will provide further updates regarding the border reopening.”
Currently, there are international travel restrictions between the United States, Canada and Taiwan. Non-Taiwan nationals without a valid Alien Resident Certificate (ARC) will be temporarily barred from entry. Exceptions may be made for individuals who obtain entry permission for emergency or humanitarian reasons. Special entry permits are issued by the Taipei Economic and Cultural Office (TECOT) in the United States. Commercial flights between the U.S. and Taiwan are available but limited. Travelers may contact airlines directly for information about flight options and be prepared for the implementation of travel restrictions.
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