admin Creating a brand name especially synonymous with the broadcasting revolution is not an easy task. It takes great effort, diligence, and determination to craft such a legacy. Planetcast Media Services is one such renowned brand that has successfully carved out a niche for itself over the course of its years of operation. Today, the brand is conspicuously distinguished itself from its rivals. As the brand spearheading the broadcasting revolution, Planetcast provides Cloud-based Content Management services with a robust architecture of cloud, covering the digital media ecosystem from acquisition, production management, curating/post production and content management to formatting/transcoding, and distribution across a variety of devices for monetization of all kinds of content.
Established in 1996, Planetcast has evolved into a force to be reckoned with in the arena of broadcasting. As a leading media service provider, Planetcast provides technology-led management services to the Broadcasting industry. The brand is rapidly expanding its sphere of influence to include arenas beyond the Indian territory. They are scaling their business operations to more countries in the Southeast Asian region. The firm has been revolutionizing the media and technology landscape ever since its inception. Currently, Planetcast manages over 300+ channels with office locations in New Delhi, Noida, Cochin, Mumbai, and Chennai.
The mission statement of the company aptly summarizes its cornerstone objective. Planetcast was created with the vision to deliver the most innovative and simplified technology services for businesses and homes. Planetcast has the sole aim of becoming the most desirable choice for customers globally within the domain of Media and Information Technologies. Through its relentless drive to succeed in achieving this objective, the firm ensures the delivery of satisfaction and fulfillment not just for its customers, but also for its employees, investors, and other stakeholders. This exceptional brand image is a result of the hard work and efficacy of three central figures in the organization.
Mahendra Nath Vyas: The Enigmatic Crusader
Mahendra Nath Vyas, Executive Director of Planetcast Media Services Limited helms the ship from the forefront. With an illustrious career in the arena of Satellite Communications and Digital Media Technology spanning a total of 41 years, Mr. Vyas implements his brilliant expertise in guiding the company to achieve new feats of success. Mr. Vyas holds a coveted engineering degree with specialization in Microwave and Satellite Communication from IIT Mumbai and Computer Architecture from Indian Institute of Science, Bangalore. He started his celebrated journey as a design engineer with the reputed Indian Space Research Organization (ISRO). He pioneered the sub-system for India’s first communication satellite transponder APPLE which is adapted in the current INSAT satellite. He was also a reputed member of the board of World Teleport Association from 2007 to 2013.
His remarkable contribution to the development of the technology facility and technology-oriented growth model at Planetcast has been truly revolutionary for the firm. Mr. Vyas regulates the technological management of the enterprise as well as supervises the formulation of the key strategies of technological and business transition for the firm. He crafts the brand as a formidable name in the domain of Digital Media Technology and Services.
Mr. Vyas is a man led by the zealous inspiration that he uses to break forth from the existing typecasts. He believes in the ideation of new and innovative enterprises that are a class apart from the rest. Innovation and novelty are the foundations of success for Mr. Vyas. Remaining proactive, agile, passionate, and humble are the key ideals to creating a lasting brand that attains new summits of achievement, every step of the way.
The only thing we see is, challenges make you stronger if you face, customers make you even stronger if you move along and passion heals you when you have success. Keep thinking about the customers, how, why, what, and when, you will never be lost by them – Mr. Mahendra Vyas
Lalit Jain: The Man Behind the Operational Genius of the Brand
Mr. Lalit Jain is the Founder Member as well as the Whole Time Director of Planetcast Media Services. He holds a Master’s Degree as well as an LLB degree. Mr. Jain is also a fellow member of The Institute of Cost Accountants of India. He has attained unparalleled experience within a diverse arena of operative optimization. Mr. Jain was associated in various capacities with renowned groups and organizations of the country including the Birla Group, the Modi Group, the JK Group, the Bhilwara Group, and the Essel Group. His career has embodied a markedly multidisciplinary character, imbuing him with a vast plethora of experiences and expertise.
His unmatched forte lies in turning around companies by improving their productivity through renewed operational systems and control protocols that enhances the performance of these enterprises. He has worked in various industries spanning from the Cement, Textiles, and Steel industries to the arena of Media and Technology. Besides general management and corporate governance, his operational areas include Human Resources, Financial, Costing, Commercial, Legal, Marketing, and Administrative matters.
Mr. Jain’s role in Planetcast has been exceptionally pivotal. He has been instrumental in installing the state-of-the-art infrastructure and facility at Planetcast with a record time period at cost under run. His invaluable contribution to the development of Human Resources, ideation of staff welfare policies, ensuring compliance with protocols, cost control, value engineering, instituting financial discipline, and turning around the operations has been thoroughly appreciated. Mr. Jain reiterated the significance of excellent customer service in the domain of the Broadcasting Industry. Thus, he has ensured the creation of the best customer service support mechanism at Planetcast. This aided Planetcast in the creation of an indelible brand image among its valued customer.
Sanjay Duda: The Man who Helps Planetcast Create an Unparalleled Market Presence
Sanjay Duda is the Chief Operating & Marketing Officer at Planetcast Media Services. He has played an instrumental role in curating the formidable brand image and recognition value for the enterprise. He represents the company at all leading industry forums and has been deeply involved in the transition of the company’s products to the cloud based marketing model. This is an adaptive change embodied by the firm. As the world of broadcasting is experiencing new whirlwinds of modifications and novelty, services and product offerings of Planetcast have also been modified to keep pace with the new requirements of their clientele.
He has played a seminal role in marketing the new cloud-based services offered by Planetcast in the world of broadcasting. The outlook of the firm has been widened to include web-based solution provisions as one of the core elements of uniqueness in the concurrent era. Mr. Duda ensures that novelty-based products and services of the firm find recognition among the top broadcasting enterprises in the region of its operation. He realized the importance of the newly ideated cloud-based management systems and how once they were on the internet data centers they would be a major game changing entity in the domain of broadcasting. The Planetcast playout and delivery platform is being adopted by international clients to attest for the brilliance of the brand. Addressing global RFPs is the next agenda on the long list of conquests Mr. Duda has planned for Planetcast in the upcoming days.
Cloud-Based Diligence and Services
Planetcast offers a plethora of variegated media and technology solutions to its ever-expanding clientele.
- CLOUD.X is Planetcast’s ingenious cloud suite that integrates the benefits of a number of media technologies under one simplified tool. Planetcast’s Cloud Playout Services offer the much needed flexibility to all media broadcasters and content creators.
- Planetcast offers its diverse clientele with the best-in-class post production facilities through its services. Features like content replacement, content enhancement, subtitling, voice-overs, dubbing, etc. are handled by the expert team at Planetcast.
- Planetcast’s Digital Media Technology Service provides a comprehensive suite of consulting, designing, workflow management, manpower planning and many other customized operational offerings.
- The concept of outdoor media via satellite in India was pioneered by Planetcast. It is a leading provider of DSNG & Occasional Use services for News, Sports & special events in SD and HD.
- Planetcast provides special purpose networks for variety of applications using its ISP & VSAT services. The major area of this engagement include mobility services, defense operations, security, infrastructure monitoring and management, water resource management, and others.
Accolades of the Brand’s Brilliance
Planetcast has received several awards for its exceptional service and brand value creation. Some of these accolades include:
- Certified by ICRA
- WTA certified Teleport
- Top 10 Independent Teleport Operators 2020
- India’s Most Admired Brand (2016-2017)
- Zee business dare to dream awards 2019
- CII award for customer obsession 2018
- Digital studio India awards 2018
Conquering Future Terrains
Mr. Mahendra Vyas affirms that Planetcast will create a significant presence in the US and Europe, which will enable it to communicate efficiently with big media companies, and provide more services to their customer base originating from the US. The move to expand geographies will provide growth to the company much sooner than expected.
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