Nivea: One of the world’s largest skin care brands

Beiersdorf is a global skin care company. Their research expertise, innovative products, and strong brands are the reasons for our success. NIVEA is their most important brand has enjoyed over 100 years of success and is today one of the world’s largest skin care brands. Beiersdorf Canada is one of over 150 international Beiersdorf affiliates. Learn more about Beiersdorf’s presence worldwide. Innovative products and strong brands are the reasons for their success.

Beiersdorf Canada is based in Saint-Laurent, Quebec. With their brands, NIVEA, NIVEA MEN, Eucerin and Elastoplast they focus clearly on the needs of their consumers.

Beiersdorf Canada is one of more than 150 international affiliates of the cosmetics company Beiersdorf AG which is based in Hamburg, Germany. For over 130 years, they have dedicated themselves to meeting their consumers’ individual needs and are considered to be the inventors of modern skin care. Our international success is founded on our research and development expertise, our innovative products, and our strong brands. Beiersdorf’s NIVEA is the world’s No.1 skincare brand*. Other names in its successful international brand portfolio include Eucerin, La Prairie, Labello, 8×4, and Hansaplast. Subsidiary tesa SE is one of the world’s leading producers of self-adhesive products and system solutions for industry, craft businesses, and consumers.

Product Name: ESSENTIALLY ENRICHED BODY LOTION

Essentially enriched body lotion is new revolutionary hydrating complex, this fast-absorbing cream melts into your skin and nourishes it without leaving any greasy feeling.

Essentially Enriched Body Lotion lets you discover deep nourishing moisture for dry to very dry skin that lasts for 48 hours with 2x Almond Oil*, for nourished and beautiful skin. This is made for dry to very dry skin.

This lotion nourished and deeply moisturized skin is not as far away as you think. We know how hard it can be to find a lotion that gives dry skin the deep moisture it needs, but the NIVEA® Essentially Enriched Body lotion is different. Infused with our Deep Moisture Serum and 2x the Almond Oil*, the rich formula nourishes dry skin after just one application while locking in moisture for up to 48 hours.

It benefits 48-hour deep nourishing moisture, Reduces the roughness of dry to very dry skin, after just 1 application, Locks in moisture & gives noticeably smoother skin, and Dermatologically tested and approved.

The ingredients listed correspond to the current state of production. Since the company regularly adjust their formulations to incorporate new scientific findings, the declaration of ingredients specified on the package applies in each case.

It consists of Water, Mineral Oil, Isohexadecane, Glycerin, Petrolatum, PEG-40 Sorbitan Perisostearate, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Magnesium Sulfate, Fragrance, Citric Acid, Sodium Citrate, Potassium Sorbate.

Paul C. BeiersdorfFounder of Beiersdorf was born in Neuruppin in the Brandenburg Marches and set up shop as a pharmacist in Hamburg in 1880. Working closely with dermatologist Prof. Dr. Paul Gerson Unna, he established the plasters business, obtaining his first patent in 1882 for “guttapercha plaster gauze”. The date of the patent specification is also the date on which the Company that bears his name to this day was founded.

In the fall of 1880, pharmacist Paul C. Beiersdorf hailing from the Mark of Brandenburg settled down in Hamburg at the age of 44. In the years prior, he was the Technical Director of a galvanizing plant in Moscow, then co-owner of an apparatus manufacturing company in Berlin, afterwards an owner of a pharmacy in Bärwalde and later in Silesian Grünberg. With the purchase of the pharmacy near the St. Michael’s church in Hamburg, he fulfilled his dream of being independent in a large city. The area around the harbor was already densely populated and Beiersdorf hoped for a profitable business. With his knowledge of physics and abilities, he quickly built a laboratory and offered his services to doctors.

The company’s four Core Values have shaped their corporate culture since the very beginning and are still relevant today. First, Care – They act responsibly towards their colleagues, consumers, brands, their society and their environment. Second, Simplicity – they strive for clarity and consistency, make decisions quickly and pragmatically and focus on what’s essential. Third, Courage – they are committed to bold objectives, take initiative, learn from their mistakes and see change as an opportunity. And finally, Trust – they say what they mean, keep their promises and treat others with respect.

The company believes that a feel for the needs and wishes of their consumers, a disciplined approach to brand management, and innovation-led research and development work have made Beiersdorf what it is today. However, the company aim to do even better in the future, step by step, and to continue the company’s progress sustainably and for the long term. Their vision is to be the number one in skin care in our relevant markets and categories.

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