Harcourts Beverly Hills USA: The Auction Brand Transforming the Real Estate Market

Meet Alex Duk, Deanna D’ Egidio, Glen and Brooke Coutinho, owners of Harcourts Beverly Hills who believe that becoming a real estate leader requires diligence, patience, and dedication. Without investing time and effort into the process of crafting excellence, one cannot hope to reap the benefits of easy results. Building a real estate empire requires consistent hard work. Success in this sector is hinged on the ingenious capabilities of firms as well as their ability to embrace change and infuse dynamism into their business models. However, a lack in any of these two vital aspects may result in catastrophe. Only a few real estate firms can strike the perfect balance between perseverance and excellent customer service.

Partners Alex Duk, Deanna D’ Egidio, Glen and Brooke Coutinho ensure that Harcourts Beverly Hills is one such rare gem. The firm leverages the astute expertise and unmatched zeal of its team members to offer a comprehensive range of real estate services. Listed as one of the largest growing real estate brands, Harcourts has crafted an unmatched niche for itself in various specializations within the real estate sector. From residential and commercial property sales to luxury auctions, the firm has secured an unparalleled legacy in all these aspects.

An Indelible Legacy

Very few real estate brands are gifted with the ability to craft a lasting and indelible legacy in the realty sector. While Harcourts Beverly Hills is located near the famous Rodeo Drive, the roots of the brand go back centuries. The inception of this stalwart brand can be dated back to New Zealand, 1888. Since then, Harcourts has successfully crafted a global chain of influence with its diligent work ethic, unmatched expertise, and unique approach to the realty market. Globally, the brand has been showered with recognition for its unmatched offerings. As the fastest growing global real estate brand, today, Harcourts is providing its astute realty expertise through over 900 offices in 10 countries. Harcourts has its presence in all the major real estate markets across the world in U.S, Canada, South Africa, China, Indonesia, Fiji, Australia, UAE, and New Zealand.

Meeting the Leaders

Alex Duk, Deanna D’ Egidio, along with Glen Coutinho and his daughter, Brooke Coutinho drive this chapter of Harcourts to success. Built on a strong partnership between experienced individuals has helped the venture experience such unparalleled feats of success. Alex Duk, Deanna D’ Egidio, Glen and Brooke Coutinho have worked together to make the venture the No. 1 real estate brand in the US, in the last quarter of 2021. As the managing partner of the firm, Alex Duk leverages over 12 years of expertise in the field of real estate to pursue business growth. Part of the Harcourts family since 2015, Alex is one of the founding partners of Harcourts Beverly Hills. His expertise is complemented by that of Deanna D’ Egidio, both his business and life partner. Alex and Deanna were named as one of the Top 10 agents (#3) in the USA. As a co-founder and partner of the Harcourts Beverly Hills office, home staging, interior designing, project management, luxury property marketing, and home renovations fall under Deanna’s specialty range.

Glen has over 38 years of experience to his name. Widely appreciated for his zealous real estate expertise, Glen has been awarded with the “Most respected and longest-serving real estate agent” in the 2018 M&A World Global Awards; “Sales Director of the Year, Bronze Award” in the 2018 International World Stevie Awards; Top 4 in Australia. During his eventful real estate career in Australia, Glen has consecutively featured among the top 10 real estate agents in Australia. Apart from disseminating his expertise in the field of real estate, Glen has also recently adopted the role of an author, penning his first book titled ‘The People Lover’ that’s available on Amazon and all other retail platforms. Given his unmatched passion for real estate, Glen has also recently featured on multiple series of House Hunters International and was featured as #8 agent in Harcourts USA 2021.

After having worked with her father, Glen, for 8 years in the realty sector, Brooke Coutinho developed a keen passion for the sector. As a partner at Harcourts Beverly Hills, Brooke is responsible for managing clientele, penciling and bidding at live auctions. Together, this dynamic group of partners has managed to propel the firm to achieve market recognition and unlimited accolades. As Partner at Harcourts Beverly Hills, Brooke, alongside her double degree of Business Marketing, Psychology, playing a role in her brothers music career and helping run the Real Women in Real Estate Organization in Los Angeles, Brooke has worked alongside her father Glen for 8 years in the industry. Brooke is responsible for managing clientele, penciling and bidding at live auctions. Today, Glen along with partners Alex Duk, Deanna D’ Egidio, and Brooke Coutinho, lead the Harcourts Beverly Hills branch to new feats of success in the real estate sector.

Adopting a Dynamic Approach with the Auction Platform Provided by Lender, Ben Brady

Owner Ben Brady says that the real estate sector is subject to a perpetual wave of transformations, any real estate firm that hopes to succeed and grows in the market needs to embody this dynamism in its operations. Harcourts is no stranger to this dynamic orientation. Averse to stagnation of any kind, the team at Harcourts exemplifies a high agile approach to providing realty solutions to clients. By effectively processing feedback, Harcourts is on a perpetual mission to better its services and solutions. To this end, the firm has utilized various ingenious ways to optimize its systems and personnel. Tech has been significant in achieving this feat. Advanced tech tools have been incorporated into the operational matrix of the firm to improve its services and overall system, while tech has also been leveraged to holistically train personnel. Built on the values of trust and transparency, the Harcourts Auction platform offers personalized, innovative auctioning solutions, irrespective of the size of the property. The high clearance rates of the platform are to be attributed to the dedicated hardwork of the team as well as its ability to target genuine sellers and purchasers. With the incorporation of modern tech tools into the live auction process, Harcourts has ensured that this platform remains sufficiently dynamic for the changing times and does over 1300 auctions per year.

Crafting a Path to Success through Personalization

Distinction and success in the real estate industry are hinged on the ability of a firm to understand the importance of personalization when dealing with clients. The team at Harcourts Beverly Hills has mastered this arena and continues to reap the benefits of the same. This personalization is not simply a brand motto, it’s infused into the operational protocols of the firm.

All Harcourts agents wear branded scarfs and ties, and drive branded vehicles to distinguish their presence in the city. Agents also actively post and interact on various social platforms that iclude but are not limited to: Instagram, Twitter Facebook, and LinkedIn. Trained professionals at the firm understand that the needs of each client is unique, and thus, a cookie-cutter approach to ideating and distilling singular realty solutions that fit all, is a misguided quest. Therefore, they work to holistically understand the specificities and nature of requirements for each client and then proceed to providing their expertise and knowledge about listings.

Prioritizing the Needs of the Client

For the team at Harcourts, real estate dealings are much more than simply transaction. The firm privileges trust and mutual respect when building relationships with clients. By drafting strategies and services that prioritize the unique needs of its clients, this realty firm has secured the pinnacle of success. This ‘people first’ approach has made the brand a formidable player in the real estate market. Harcourts aims to operationalize its avowed faith in the core tenets of integrity and transparency to create lasting friendships and bonds with clients. Thus, the team focuses on building lasting relationships with clients. This first-class approach has made the firm achieve the perfect blend between an honest, knowledge-drive approach and one that focuses on building lasting long-term relationships with each and every client. This approach has helped amplify the appeal of the firm as well as exponentially grow its business through referrals. Once a client has experienced Harcourts first class service, they too become a client for life and bleed blue with the team.

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