Agarwal Estates: Redefining Trust and Changing the Perception of Real Estate Services in India

The overall success of a company or an organization is dependent on the vision and zeal of the founder and CEO and the ability to follow through the vision by inspiring the workforce to greater heights. The CEO is a high- ranking individual whose roles may differ from one company to another and he is liable for bringing forth a unique business model and establishing it in the market. He must possess a clear vision about the future prospects of the company that pave the path to success.

The crucial role played by a chief executive officer in the story of a company can be seen in the resounding success of a real estate firm- Agarwal Estates. The Chief Executive Officer and Founder, Mr. Manoj Agarwal collects the credit for the rising success of the Company since its inception. Discussing his responsibilities as the Founder of the Company, Mr. Agarwal says, “I look to inspire and empower the team in a way that allows them to work with utmost freedom and keeps them developing themselves as professionals while they deliver value to customers. I mentor them through various situations and provide them with wisdom in challenging situations so that they are able to draw on my experience when needed. I endeavour to transfer my knowledge and experience to them and it is my wish to see them evolve into excellent professionals that make them the gold standard in the industry.”

People will always need shelter to reside in and to work as well. Be it the people in search of a home or those in need of office spaces or any other kind of property, real estate professionals help them find an ultimate solution to their needs.

Unfolding The Inspiration Story

After Manoj Agarwal returned from the US where he spent over a decade working for multinationals such as CISCO, he had some unpleasant experiences with real estate brokers which made him recognize that there was a significant trust gap in the market. As an owner of an apartment in the U.S and as a consumer in India he could see the difference in the quality of services and trust in the two markets. Despite being thousands of miles away from the US, he used to receive the committed rent regularly in his account. There was a huge contrast in the ethics in the Real Estate agents of these two markets. Many times, it was challenging for him to deal with the real estate agents locally. He needed to validate and cross-check all the information received during the process.

Recognizing all these experiences during the initial stages of relocation to India, Manoj established Agarwal Estates with the vision to redefine trust in the Indian real estate services market. The real estate industry deals with many aspects of property including development, assessment, marketing, selling, leasing, and management of industrial, commercial, residential, and agricultural properties.

In order to redefine trust, Agarwal Estates ensure that it provides:

  • Transparency in the services with no hidden agenda
  • Empowers clients by providing them knowledge
  • A process-driven approach that is predictable and allows customers visibility into what to expect.

A Glance at The Company

Agarwal estate is a real estate firm based in Banglore that started in 2012. The services it offers have grown organically based on its customer’s requirements. The firm was started with rental advisory and has now grown to become a full-stack real estate firm with services including buying and selling all real estate property(residential, commercial and land), rental and leasing to both consumers and corporates, interior design and contracting, loans and allied services.

“In terms of unique service offerings of property management services, we work in a manner where we manage both residential & commercial properties, along with rental guarantees for selected properties to the respective owner,” says Manoj Agarwal, the Key Official.

Ensuring an Edge over Its Peers

The services and solutions offered by a company have to be exclusive and efficient to stand out from the crowd. The Company doesn’t believe in paid advertisements and marketing of its services. All of Agarwal Estates business comes from client references only. The clients of the company acknowledge the transparency with which they are served. Mr. Agarwal states that the company looks to best in class services which come at a reasonable fee and hence they do not believe in discounts. Clients who are seeking superior quality services prefer the company for its trustworthiness.

Mr. Agarwal is well-versed with the changing market trends and believes that one can keep pace with it only by imbibing a learning culture. This learning culture is deeply embedded in the organization which helps it evolve with the ever changing market trends efficiently.

When asked about the work ethos, the CEO replied, “Trust and Transparency are not just mere catchwords but are the values which every member of the organization takes seriously. Our aim is to redefine trust in real estate services in the Indian market.”

Struggle Story

The biggest challenge faced by Mr. Agarwal while the establishment of his Firm was acquiring the talent which fits into the espionage values by him. He faced this difficulty as several successful firms have established a culture of short term gains at the expense of the trust of their clients. The talents which emerge out of such cultures lack the values of trustworthiness that is hard to mentor when the motive of the Founder is to ensure trust and transparency in the services. This explains the reason why the core team of Agarwal estates is not from the real estate sector. The team members of the company are from diverse backgrounds like Media, Medicine, IT and Investing.

Giving Back to Society

The self-effacing business leader has partnered with the growtrees.com and has initiated ‘plant the trees’ movement to encourage the involvement of other business leaders in the relevant field as well. This thoughtful insight towards the environment is rare to find in the corporate society which is a commendable step on its own.

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