admin Fruity Pebbles sparkling water is now a reality and it’s already hitting select store shelves. Named Cereal Criminal, this unique drink is a collaboration between a bold beverage brand and the iconic Fruity Pebbles cereal. Designed to taste exactly like the sweet, fruity milk left in the bowl, it brings a nostalgic twist to the sparkling water world.
The brand confirmed that Cereal Criminal contains no artificial sweeteners. Each 12-ounce can offers a fizzy, flavorful experience without added sugars or syrups. It’s available in 6-packs for $7.99 and 12-packs for $14.99. While currently stocked in select stores, the flavor will roll out nationwide later this month.
The launch of Fruity Pebbles sparkling water follows a pattern of eccentric product drops. This includes previous flavors like Piña Killada, Mango Chainsaw, and Deathberry Inferno. However, Cereal Criminal stands out for its playful concept and strong breakfast connection.
According to company representatives, the drink “tastes like the cereal milk left at the bottom of your Fruity Pebbles bowl.” They added it’s “totally unhinged” and “a rare crime you’ll actually feel good about committing.” The beverage skips the spoon and brings the breakfast experience into a convenient, on-the-go format.
This isn’t the first time the brand has captured attention with over-the-top promotions. In the past, it offered a $400,000 fighter jet giveaway. Other stunts included a custom cold plunge and a men’s body wash launch. Yet Cereal Criminal takes the marketing creativity into the realm of flavor and breakfast nostalgia.
The drink joins a line of unconventional names and tastes. Other options include Cherry Obituary, Rootbeer Wrath, Squeezed to Death, Severed Lime, Killer Cola, Grave Fruit, and Doctor Death, a fizzy nod to the popular cola beverage. Consumers can even create mix-and-match packs online to sample multiple flavors, including the new cereal-inspired one.
With Cereal Criminal, the brand adds humor, flavor, and familiarity into one sleek can. For fans of Fruity Pebbles and fizzy drinks alike, this sparkling water might just be the most flavorful surprise of the year.
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